| Заголовок | Rita |
| Агентство | Coming Soon |
| Кампания | Normal Life |
| Рекламодатель | ASSOCIAÇÃO ABRAÇO |
| Бренд | ASSOCIAÇÃO ABRAÇO |
| Дата первой трансляции/Публикации | 2022 / 6 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life. |
| философия | On its 30th anniversary, Abraço decided to launch a new campaign that aims to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible. |
| Проблема | Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal). Abraço fights prejudice towards people with HIV (human immunodeficiency virus), a virus that can cause AIDS (Acquired ImmunoDeficiency Syndrome). |
| Тип медиа | Телевидение |
| Длина | |
| Креативная команда | Marcelo Lourenço |
| Креативная команда | PEDRO BEXIGA |
| Продакшн Студия | SHOW OFF FILMS |
| Директор | Alexandre Montenegro |
| Помощник директора | Margarida Nina |
| Оператор-постановщик | William Sossai |
| Редактор | Gustavo Janz |
| Исполнительный продюсер | TAMIRIS ROCHA |
| Исполнительный директор | Alexandre Papin |
| Художественный директор по производству | Rui Pina |
| Wardrobe | Carlos Soares |
| Звуковой дизайн компании | Ameba |
| Менеджер по рекламе | Emanuel Sávio |
| Менеджер по рекламе | Cristina Sousa |
| Копирайтер | Marcelo Lourenço |
| Арт-директор | PEDRO BEXIGA |
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