Заголовок | Bootiques |
Агентство | Geometry Global - London HQ |
Кампания | Bootiques |
Рекламодатель | Boots Opticians |
Бренд | Boots |
Posted | Июль 2020 |
Бизнес сектор | Аптеки, специализированные магазины |
философия | Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques. |
Тип медиа | Digital |
Продакшн Студия | Academy Films |
Арт-директор | Louise Signard |
Копирайтер | Julia Fuscaldi Reboucas |
Главный креативный директор | André Laurentino |
Креативный директор | Richard Hartle |
Креативный директор | Jude Whyte |
Креативный директор | Vaughan Townsend |
Директор | Si&Ad |
Редактор | Mike Friddle |
Оператор-постановщик | Andre Chemetoff |