The South American soccer confederation and Futlove, Mercado McCann's soccer love division, premiered a new way of transmitting the most emotional moments of an award ceremony. For the first time ever, four cameras were incorporated into a trophy, which made it possible to obtain unprecedented material that reflects the emotion of the moment as it had never been told before. "Implementing this technology in a trophy as important as the Copa Conmebol Libertadores was a great challenge. It’s a turning point in the narration of passion and we are sure that this idea will be adopted from now on in tournaments from all over the world," says Nicolás Massimino, Chief Creative Officer of Mercado McCann. "It was an initiative that hooked us from the beginning. From now on, Cam-peón will change the way of showing the culminating moments and the most awaited rituals of any competition," says Claudia Cortázar, Marketing Manager of CONMEBOL. In the video, you can see a compendium of some of the images that only the Cup was able to observe.