| Заголовок | PARKDISTANCECONTROL |
| Агентство | HoC Dubai |
| Кампания | Minimalism |
| Рекламодатель | BMW |
| Бренд | MINI |
| Дата первой трансляции/Публикации | 2021 / 6 |
| Бизнес сектор | Компактные и маленькие автомобили |
| История | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
| Тип медиа | На открытом воздухе / вне дома |
| Креативное агентство | Serviceplan Group |
| Директор по маркетингу | Jochen Becht |
| Менеджер по маркетингу | Adnan Dalvi |
| Креативное агентство | Serviceplan Campaign |
| Управляющий директор | Natalie Shardan |
| Арт-директор | Kunal Gagwani |
| Специалист по работе с заказчиками | Gonca Gorgulu |
| Управляющий партнер | Leif Johannsen |
| Управляющий партнер | Patrick Matthiensen |
| Управляющий партнер | Lars Holling |
| Креативный директор | Pavel Bondarenko |
| Арт-директор | Pavel Bondarenko |
| Креативный директор | Daniel Steller |
| Копирайтер | Daniel Steller |
| Директор рабочей группы клиента | Ann-Kathrin Frohloff |
| Global Chief Creative Officer | Alexander Schill |
| Head of Art | Michael Wilk |
| Арт-директор | Tudor Cucu |
| Копирайтер | Philip Ziegler |