| Заголовок | Old Flame |
| Агентство | Arnold |
| Кампания | Flo & Jon Hamm |
| Рекламодатель | Progressive Insurance |
| Бренд | Progressive insurance |
| Дата первой трансляции/Публикации | 2022 / 5 |
| Бизнес сектор | Страхование |
| философия | Progressive Insurance's most dedicated employee, Flo, will reveal a different side of herself in a new advertising campaign launching May 23. The campaign follows Flo navigating an unexpected encounter with an old flame reappearing—Hollywood charmer Jon Hamm. While Jon seems eager to capture her heart, Flo only has room for one love in her life: insurance. Years after their unsuccessful blind date and his subsequent rise to stardom, Jon once again crosses paths with Flo, rekindling his interest and intrigue in the apron-clad insurance maven. The three-part story is the journey of Jon pining for Flo's attention, complete with romantic gestures and unexpected insurance emergencies. All to leave Jon with failed attempts at love and Flo sticking true to herself and offering insurance discounts whenever and however she can. This unlikely pairing and love story arc are a first for Flo and Progressive's line-up of campaigns and characters. Others include the highly successful 'Parentamorphosis' with Dr. Rick, the recently launched Drivers Ed with Ed Helms, and the long-standing Superstore campaign where Flo received her start. "Old Flame", "Table for Two?" and "Hammergency", are focused on Progressive's Home & Auto Savings, and usage-based insurance offering Snapshot, and will be airing throughout May and June across digital channels and national television. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Station Film |
| Главный креативный директор | Sean McBride |
| SVP, creative director | Josh Kahn |
| SVP, creative director | Nate Donabed |
| Креативный директор | Thomas Hair |
| Ассоциированный креативный директор | Jamie Malnati |
| Ассоциированный креативный директор | Cynthia Posillico |
| Ассоциированный креативный директор | Patrick Franklin |
| Арт-директор | Annie Shepard |
| Актер / Знаменитость | Jon Hamm |
| Копирайтер | Kelsey Calaitges |
| Копирайтер | Matt Kennedy |
| SVP, Executive Producer | Mike Lawson |
| Executive Print Producer | Jim Spadafora |
| Senior Producer | Pat Carney |
| Assistant Producer | Maria Torres |
| SVP, Director of Business Affairs | Camara Price |
| Business Affairs Associate | Leo Do |
| Главный сотрудник клиента | Val Bettini |
| Директор по маркетингу | Caroline Kozub |
| EVP, Brand Strategy Director | Catherine Sheehan |
| Associate Director, Brand Strategy | Kylee Donovan |
| Associate Director of Project Management | Eric Rubino |
| Директор | Brendan Gibbons |
| Редакционная компания | Union Editorial |
| Редактор | Merritt Duff |
| Редактор | John Ryan Stacom |
| Компания, которая занимается визуальными эффектами | Brickyard VFX |
| Звуковой дизайн компании | Soundtrack Boston |
| Звукооператор | Mike Secher |
Больше работы
СМОТРЕТЬ ВСЕMix it Up
- БРЕНД:
- Progressive Automotive Insurance
- АГЕНТСТВО:
- Arnold
Smartwatch
- БРЕНД:
- Progressive Automotive Insurance
- АГЕНТСТВО:
- Arnold
Dream
- БРЕНД:
- Progressive Automotive Insurance
- АГЕНТСТВО:
- Arnold
Hammergency
- БРЕНД:
- Progressive insurance
- АГЕНТСТВО:
- Arnold
Table for Two
- БРЕНД:
- Progressive insurance
- АГЕНТСТВО:
- Arnold