| Заголовок | Skate Instructor |
| Агентство | Conill |
| Кампания | Corolla Cross |
| Рекламодатель | Toyota Motor Corporation |
| Бренд | Toyota Corolla Cross |
| Дата первой трансляции/Публикации | 2022 / 1 |
| Бизнес сектор | Полный привод, SUV (полноприводной внедорожник) |
| История | For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. A series of 15-second social and digital videos round-out the campaign: - “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. - “Music” features the vehicle’s Qi-compatible wireless charging system, as it rescues the night for friends to continue their headbanging in unison to the rhythm of a catchy Latin song. - “Flowers” highlights the availability of all-wheel drive. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United States |
| Больше информации | www.conill.com |
| Исполнительный продюсер | Bryan Sweeney |
| Директор | Max Malkin |
| Главный креативный директор | Gustavo Sarkis |
| VP, Director Of Production | Carlos Barciela |
| Исполнительный креативный директор | Veronica Elizondo |
| Senior Integrated Producer | Holly Otto |
| Group Account Director | Patty Mira |
| Креативный директор группы | Martin Donovan |
| Исполнительный продюсер | Ali Brown |
| Director Of Production | Tracy Hauser |
| Линейный продюсер | Matt Wersinger |
| Associate Account Director | Kate Noble |
| Руководство музыкальных рядов | Kristen Hosack |
| SVP, Chief Strategy Officer | Laura Semple |
| VP, Director Of Project Management | Sandy Mayer |
| Senior Digital & Innovation Producer | Kat Olschnegger |
| VP, Managing Director | Anabel Ordonez |
| Group Account Director | Carlene Rowe |
| Директор по стратегии | Alejandro Oszust |
| Senior Strategic Planner | Caroline Hayward |
| Ассоциированный креативный директор | Brian Abadia |
| Руководитель группы по связям с рекламодателями | Lissete Jimenez |
| Продакшн Студия | Prettybird |
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