FIAT 500e - "Lightning Bolts 3"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

3130

Бренд: FIAT 500e
Страна: Brazil

Рекламодатель: Fiat Chrysler Automobiles

Заголовок	Lightning Bolts 3
Агентство	Leo Burnett Tailor Made
Кампания	Lightning Bolts
Рекламодатель	Fiat Chrysler Automobiles
Бренд	FIAT 500e
Дата первой трансляции/Публикации	2022 / 5
Бизнес сектор	Компактные и маленькие автомобили
Слоган	New Fiat 500 electric. A 320 km range in a car powered by pure electricity
философия	We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category. To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car.
Тип медиа	На открытом воздухе / вне дома
Главный креативный директор	Marcelo Reis
Креативный вице-президент	Pedro Utzeri
Креативный вице-президент	Vinicius Stanzione
Креативный директор	Bruno Godinho
Копирайтер	Fabio Nagano
Арт-директор	Felipe Massis
Иллюстрация	Felipe Massis
Графический художник	Ricardo Sotelo
Графический художник	Rosilene Ribeiro
Графический художник	Sandro Figueiredo
Управление аккаунтом	Fabio Brito
Управление аккаунтом	Karol Alberti
Управление аккаунтом	Carolina Ladeira
Управление аккаунтом	Yuri Moraes
Группа планирования	Tiago Lara
Группа планирования	Rafaela Badaró
Группа планирования	Murilo Fedele
Группа планирования	Bruno Olivetti
Связи с прессой	Jef Martins
Связи с прессой	Nathalie Ursini
Связи с прессой	Leanro Bernardino
Связи с прессой	Mar Facciolla
Approval Client	Frederico Battaglia
Approval Client	Maria Lucia Antonio
Approval Client	Ana Brant
Approval Client	Barbara Lara
Client Media	Debora Dauanny
Client Planning Team	Adriana Girão
Client Planning Team	Marjorie Kockanny
Client Planning Team	Isabelle Cristine Alves Dos Santos