Заголовок | Campbell’s pAIntings: OOH (3) |
Агентство | Zulu Alpha Kilo |
Кампания | Campbell’s pAIntings |
Рекламодатель | Campbell's |
Бренд | Campbell Company of Canada |
Дата первой трансляции/Публикации | 2024 / 3 |
Бизнес сектор | Продукты питания |
История | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
Тип медиа | На открытом воздухе / вне дома |
Агентство | Zulu Alpha Kilo |
Продакшн Студия | Zulubot |
Звуковой дизайн компании | Zulubot |
Studio | Zulubot |
Post | Zulubot |
Public Relations | spPR |
Creative Chairman | Zak Mroueh |
Главный креативный директор | Brian Murray |
Главный креативный директор | Jenny Glover |
Продюсер агентства | Ola Stodulska |
Executive Strategy Director | Heather Segal |
Исполнительный директор | Sean Bell |
Technology | Sean Bell |
Strategy Team | Aurora Stewart de Peña |
Ассоциированный креативный директор | Michael Romaniuk |
Арт-директор | Michael Romaniuk |
Специалист по работе с заказчиками | Alyssa Guttman |
Post | Sarah Dayus |
Ассоциированный креативный директор | Marco Buchar |
Копирайтер | Marco Buchar |
Художник по производству | Mila Lukezich |
Продюсер агентства | Steven Czikk |
Медиа-команда | Christina Falconer |
Медиа-команда | Doyeon Kim |
Медиа-команда | Varun Oza |
Online Producer | Lena Hamady |
Post | Lena Hamady |
PR | Sonia Prashar |
PR | Aileen O’Sullivan |
PR | Nikita Shivdasani |
Редактор | Oren Michaels |
Mix Engineer | Oren Michaels |
Менеджер студии | Sandra Noto |
Менеджер студии | Henry Eugenio |
Медиа-агентство | Spark Foundry |