Berkant Kuru
Head of Social Media at VMLY&R Turkey
Şişli, Turkey
ЗаголовокThe Unseen Voucher
Агентство
Кампания The Unseen Voucher
Рекламодатель Biryudumkitap
Бренд Fabula
Дата первой трансляции/Публикации 2022 / 6
Бизнес сектор Газеты, журналы, книги
Слоган The Unseen Voucher
История The voucher that was only seen by the visually impaired people. We made a unique voucher for audiobook app Biryudumkitap (In other countries it is known as FABULA) and hid it in our banners’ source code. Then we made also same unseen voucher in our social media contents. Thus, our gift code only reached those who use the voice-over feature. As a result the only people who saw it were the people who needed it most: The visually impaired people.
философия The voucher that was only seen by the visually impaired people.
Проблема We wanted to give membership to the visually impaired as a gift for our audiobook application. We made a unique voucher for audiobook app Biryudumkitap (In other countries it is known as FABULA) and hid it in our banners’ source code. Then we made also same unseen voucher in our social media contents. Thus, our gift code only reached those who use the voice-over feature.
Результат As a result the only people who saw it were the people who needed it most: The visually impaired people.
Тип медиа Веб Реклама / Баннеры
Длина
Копирайтер
Арт-директор
Креативный директор
Deputy Creative Director
Креативный директор
Исполнительный креативный директор
Руководитель группы по связям с рекламодателями
Head of Social Media

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