| Заголовок | ESCape Abuse |
| Агентство |
UNION
|
| Кампания |
ESCape Abuse
|
| Рекламодатель |
Interval House
|
| Бренд |
Interval House
|
| Posted | Ноябрь 2021 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | During COVID-19, domestic violence has risen by 30%. Women are trapped in their homes with their abusers, and the isolation makes it even harder to get help.So Interval House decided to reach women in the one place they can get away from their abusers’ constant monitoring – online.We created a Lifestyle website that can save lives.At first, “The Way to Live: A Style Guide for the Modern Woman” looks like any other beauty and fashion site. But hold down the ESCAPE key and it changes to “The Way to Leave: An Escape Plan for the Abused Woman”.This secret site contains everything a woman needs to know to leave safely. But because it looks like “just another lifestyle site”, her abuser will never suspect a thing.In the darkest days of lockdown, we reached women without alerting their partners, and helped them escape abuse. |
| Проблема | Interval House Women’s Shelter is committed to helping victims escape domestic abuse and live free of violence. |
| Тип медиа |
Веб-сайт
|
| Главный креативный директор |
Lance Martin
|
| Исполнительный креативный директор |
Adam Thur
|
| Арт-директор |
Adam Thur
|
| Исполнительный креативный директор |
Rica Eckersley
|
| Копирайтер |
Rica Eckersley
|
| Арт-директор |
Adrian Stiegler
|
| Вице-президент (ВП) |
Jennifer Dark
|
| Интегрированное производство |
Jennifer Dark
|
| Интегрированный продюсер |
Carolyn Mitchell
|
| Фотограф |
Jonathan Lajoie
|
| Менеджер студии |
William Leung
|
| Директор |
Jan Kanhai
|
| Цифровое производство |
Jan Kanhai
|
| Front End Developer |
Scott Duncan
|
| Президент |
Catherine Marcolin
|
| Директор рабочей группы клиента |
Kristine Lafreniere
|
| Специалист по работе с заказчиками |
Bianca LaPenna
|
| Стратег |
Jocelynn Rennie
|
| Group Media Director |
Cherie Raymond
|
| Заместитель директора по медиа |
Samantha Marion
|