Заголовок | Helmet |
Агентство | EBM Quintto |
Кампания | The Sensitive Content |
Рекламодатель | Autarquia Municipal de Trânsito e Cidadania |
Бренд | Autarquia Municipal de Trânsito e Cidadania |
Дата первой трансляции/Публикации | 2024 / 1 |
Бизнес сектор | Правительство и другие органы |
История | You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage? AMC has been trying to impact the population regarding the fatal risks of certain behaviors on the roads. With that in mind, let's combine both facts. We'll stimulate people's curiosity to raise awareness about the risks in traffic. Instagram has sensitive topics in its guidelines, covering the image every time those topics are portrayed. Let's use this to convey our message. |
Тип медиа | Digital |
Креативный директор | Kendy Shirasu |
Креативная команда | Michel Barba |
Креативная команда | Victor Rocha |
Арт-директор | Julio Silva |
Копирайтер | Laila Abdalla |
Делопроизводитель | Roberta Coutinho |
Digital Account Executive | Matheus Falcão |
Head of Social Media | Mariana Mota |
Стратегический планировщик | Jessé Magalhães |