| Заголовок | Can't Wait to Winter (Liu Yifei) |
| Агентство |
HoC Dubai
|
| Кампания |
Can’t Wait to Winter
|
| Рекламодатель |
The Department of Culture and Tourism Abu Dhabi
|
| Бренд |
The Department of Culture and Tourism Abu Dhabi
|
| Дата первой трансляции/Публикации |
2023 / 11
|
| Бизнес сектор | Пункты назначения (Страны и места)
|
| История | The second film follows Chinese celebrity Liu Yifei as the outfits she’s packed break free to guide her through Abu Dhabi – leading her from one immersive experience to the next with effortless style. As Liu Yifei explores the emirate, her outfits become her tour guide, making her winter one to remember. |
| философия | After declaring to the world that ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi is putting itself on the map as an ultimate winter sun destination. While winter in the West means grey skies and duller days, Abu Dhabi offers holiday-goers the chance to free their fairer-weather favourites from storage boxes everywhere. Abu Dhabi invites them shake off the winter blues and do what they rarely imagine doing this time of year – get excited to winter. Whereas for regional markets, excitement and winter go hand in hand. After long, slow summers, Abu Dhabi’s neighbours can’t wait for winter. By turning ‘winter’ into a verb, the campaign makes it an active season, embodying the spirit the capital wants to embrace. And so, the campaign kicks off with a series of whimsical films in four stages, produced by Dejavu. Each brings this excitement to life in full force, following the adventures of packed outfits as they actively escape their owners after arrival. With so much anticipation in the air, even these animated clothes ‘Can’t Wait to Winter’ in Abu Dhabi. Even a packed line-up of films such as this showcases just the tip of the excitement iceberg in store for visitors this winter. One thing’s for sure, winter in Abu Dhabi has us on the edge of our seats. |
| Тип медиа |
Телевидение
|
| Менеджер по рекламе |
H.E. Nouf Mohamed Al-Boushelaibi
|
| Менеджер по рекламе |
Ghadeer Khub
|
| Менеджер по рекламе |
Nada Assaf
|
| Менеджер по рекламе |
Mohamed ElShorafa
|
| Менеджер по рекламе |
Mira Al Abdullah
|
| Управляющий директор |
Natalie Shardan
|
| Главный креативный директор |
Akhilesh Bagri
|
| Директор по обслуживанию клиентов |
Rawida Saade
|
| Директор рабочей группы клиента |
Yehia El Joueidi
|
| Senior Account Executive |
Mohamad Saboury
|
| Head of Strategy |
Frances Bonifacio
|
| Digital & Channel Strategist |
Karim Mroueh
|
| Креативный директор |
Andre Couto
|
| Ассоциированный креативный директор |
Daniel Zacatenco
|
| Senior Copywriter |
Zein Sadedin
|
| Senior Copywriter |
Nehal Salah
|
| Senior Art Director |
Kunal Gawani
|
| Sr. Digital Designer |
Yasir Ali
|
| Продакшн Студия |
Dejavu Dubai
|
| Исполнительный продюсер |
Manasvi Gosalia
|
| Продюсер |
Maarouf Bikdache
|
| Руководитель производства |
Kavya Iyer
|
| Директор |
Fernando Livschitz
|
| Оператор-постановщик |
Fatih Türker
|
| Фотограф |
Naim Chidiac
|
| Head of Post Production |
Rafic Sawaya
|
| Продюсер |
Sampada Harkara
|
| Директор |
Navzar Eranee
|
| Оператор-постановщик |
Marcus Autelli
|
| Фотограф |
Rohan Shreshta
|
| Оператор-постановщик |
Daniel Tudano
|
| Директор |
Mohamad Kalawi
|
| Оператор-постановщик |
Mik Allen
|