| Заголовок | Immortal Adoption |
| Агентство | BBDO Bangkok |
| Кампания | Immortal Adoption |
| Рекламодатель | Thai Dog House |
| Бренд | Thai Dog House |
| Дата первой трансляции/Публикации | 2017 / 5 |
| Бизнес сектор | Другие |
| История | In partnership with Thai Dog House and Soi Dog Foundation, we created “Immortal Adoption” the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog. When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database. A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life. |
| Результат | - 100,000+ shelter dogs in the database. - 64 dog shelters across the country joined the campaign. - Adoption rat |
| Тип медиа | Веб-фильм |
| Длина | |
| Creative Chairman | Suthisak Sucharittanonta |
| Deputy Chief Creative Officer | Anuwat Nitipanont |
| Креативный директор | Pitha Udomkanjananan |
| Арт-директор | Charnpanu Suchaxaya |
| Копирайтер | Manamai Rodpetch |
| Специалист по работе с заказчиками | Lapasrada Sevikul |
| Директор | Adisak Chanchaipoom |
| Продакшн Студия | Klackfilms |
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