| Заголовок | Did You Mean Whopper? |
| Агентство | Publicidad Comercial MullenLowe Guatemala |
| Кампания | Did you mean Whopper? |
| Рекламодатель | Burger King |
| Бренд | Burger King |
| Дата первой трансляции/Публикации | 2021 / 5 |
| Продукт | Whopper |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
| Тип медиа | Анализ ситуации |
| Бренд-менеджер | Lourdes Safié |
| Исполнительный креативный директор | Rodrigo Costas Ferreira |
| Digital Manager | Mario Limon |
| Креативный директор | Marielos Soch |
| Редактор | Daniel Castro |
| Дизайнер | Carlos Vásquez |
| Копирайтер | Daniela Archila |