| Заголовок | Operation CoDnite |
| Агентство | Miami Ad School USA |
| Кампания | Operation CoDnite |
| Рекламодатель | Activision Blizzard |
| Бренд | Call of Duty |
| Posted | Июль 2022 |
| Бизнес сектор | Видеоигры/Приставки |
| философия | Operation CoDnite was developed based on a Call of Duty principle - a real warzone camp. The CoDNite war strategy attracted several players to Call of Duty without knowing they were falling into an ambush marketing trap. Thus, Call of Duty has infiltrated the most mainstream platform of the moment: Fortnite, a cartoon-like battle royale game. The idea: Launching Warzone’s upcoming season game map Caldera first on Fortnite without gamers knowing it was a Warzone map. It happened by using Fortnite’s Creative Mode, which allows any player to create map scenarios. To create hype among gamers, we invited streamers to play it inside the map with one condition - don’t say it is a Call of Duty map. In the week before the start of Warzone’s new season, the revelation: it was actually a Warzone map! When players realized they were inside a Call Of Duty map with such unique hype, it generated a buzz that anyone not on CoD felt the FOMO - “feeling of missing out” - and joined the real battle royal! |
| Тип медиа | Анализ ситуации |
| Длина | |
| Арт-директор | Bernardo Dalla |
| Арт-директор | Gabriel Santos |
| Копирайтер | Luisa Muniz |
| Копирайтер | João Eustachio |
| Creative Director, Copywriter | Filipe Sanches |
| Креативный директор | Caio Gatti |
Больше работы
СМОТРЕТЬ ВСЕYour Very Own
- БРЕНД:
- Jack in the Box
- АГЕНТСТВО:
- TBWA\Chiat\Day Los Angeles
Synchronized
- БРЕНД:
- Jack in the Box
- АГЕНТСТВО:
- TBWA\Chiat\Day Los Angeles
Swap
- БРЕНД:
- Jack in the Box
- АГЕНТСТВО:
- TBWA\Chiat\Day Los Angeles