200rf.com - "To Russian Mothers"

Bickerstaff.000

Bickerstaff.000 Kiev, Ukraine

3709

Это объявление является частью "ACT Responsible Collection"

Бренд: 200rf.com
Страна: Ukraine

Рекламодатель: Ministry of Internal Affairs of Ukraine

Заголовок	To Russian Mothers
Агентство	Bickerstaff.000
Кампания	To Russian Mothers
Рекламодатель	Ministry of Internal Affairs of Ukraine
Бренд	200rf.com
Дата первой трансляции/Публикации	2022 / 3
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Russia launched an all-out attack on Ukraine at dawn on February 24, deploying missiles, air and ground forces. The Russian military is shelling houses, cars, killing civilians and even children. At the same time, Ukrainian troops are mounting a stiffer-than-expected resistance to Russian forces up and down. In the first days of the aggression, The Russian army suffered heavy losses in personnel and equipment. Our military takes the Russians prisoner and neutralizes the sabotage-reconnaissance group.
философия	The video uses real prisoners of the Russian Federation. In order to exchange soldiers and return children to Russia, it is necessary to prove that the child is captured. But actually in Russia all resources where you can find Russians prisoners are blocked, and independent media are closed. This video helps mothers demand justice for their children to return alive them, or get their bodies home. Russian and Belarussian mothers can get all information about captured sons, husbands and brothers on the Telegram channel Find Your Own and via the website 200rf.com.
Проблема	According to Ukrainian data, more than 20,000 Russian troops have been killed since Moscow launched an invasion of Ukraine. Many soldiers have been captured, a lot of them are young people in their 20s. In spite of this, Russia denies the existence of dead and captured Russian soldiers.
Результат	This message was sent to The Union of the Committees of Soldiers' Mothers of Russia. Our video has been viewed about 500,000 times.It is extremely hard to review the effectiveness of a campaign in a closed country, but more than 7,000 people have been detained at various anti-war protests in Russia since the invasion began. Many of them are women. The Union of the Committees of Soldiers' Mothers of Russia began to massively send requests to the state to return their sons.
Тип медиа	Веб-фильм
Длина	97 seconds
Направление творчества/искусства	Ilia Anufrienko
Руководитель креативной группы	Maryna Cherniavska
Директор рабочей группы клиента	Oksana Peicheva
Senior copywriter	Serhii Artemenko
Копирайтер	Andrew Bezliudnyi
Junior Art Director	Daryna Horbacheva
PR-менеджер	Velentyna Polovynka
Junoir PR manager	Anastasia Rekun