| Заголовок | The Running Billboards |
| Brief | To market the ultimate headphones for runners, the adidas headphones FWD-02 SPORT, we created light weight billboards, put them on the backs of pro runners and had them run in the most popular running trails.The Running Billboards carried a message: if you could keep up and scan the code, you got 50% discount on the headphones.The campaign was launched by runner influencers who encouraged their followers to go out and hunt the billboards. |
| Агентство |
M&C Saatchi Stockholm
|
| Кампания |
The Running Billboards
|
| Рекламодатель |
Zound industries
|
| Бренд |
Zound FWD-02 SPORT
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника
|
| История | The adidas headphones FWD-02 SPORT are a nisched product. They are "the ultimate headphones for runners". |
| Тип медиа |
Анализ ситуации
|
| Креативный директор |
Linda Elers
|
| Арт-директор |
Robin Wiman
|
| Копирайтер |
Christoffer Dymling
|
| Арт-директор |
Andrea Andersson
|
| Дизайнер |
Anton Haag
|
| Планировщик счета |
Mounes Zandi
|
| Директор рабочей группы клиента |
Kristina Annehed
|
| Специалист по работе с заказчиками |
Hilda Carlsson
|
| Специалист по работе с заказчиками |
Linus Larsson
|
| Помощник менеджера проекта |
Charlotta Odenstjärna
|
| Продюсер |
Oliver-Martin Henriquez
|
| Оператор-постановщик |
Angelo Henriquez
|
| Creative Director |
Linda Elers |
| Art Director |
Robin Wiman |
| Copywriter |
Christoffer Dymling |
| Art Director |
Andrea Andersson |
| Designer |
Anton Haag |
| Planner |
Mounes Zandi |
| Account Director |
Kristina Annehed |
| Account manager |
Hilda Carlsson |
| Account manager |
Linus Larsson |
| Project assistant |
Charlotta Odenstjärna |
| Film producer |
Oliver Martin Henriquez |
| DoP |
Angelo Henriquez |