| Заголовок | Cinthia |
| Агентство | LOLA MullenLowe |
| Кампания | Real Virtual Beauty |
| Рекламодатель | Unilever |
| Бренд | Dove |
| Дата первой трансляции/Публикации | 2022 / 9 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| философия | Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in games, supported by allies across the industry including Epic Games’ Unreal Engine’s education team and Women in Games. The campaign was inspired by a new research study from Dove, in association with Women in Games, showing that 60% of girls and 62% of women feel misrepresented in games, with over one third of young girls' self-esteem being negatively impacted by the current lack of diversity across avatar characters Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty with each of them delivering a message to challenge why they are not being represented with the call to action, ‘Let’s make virtual beauty, real’. The launch of Real Virtual Beauty comes with a series of commitments and actions in partnership with Epic Games and Unreal Engine, like the Real Beauty in Games Training Programme that will help to broaden beauty representation and redefine how women and girls are symbolised in games. In parallel, Dove is equipping the next generation of creators and players with the tools to build self- esteem and body confidence through the launch of SuperU Story, the world’s first Roblox experience - in partnership with Toya. The campaign launched at the EGX gaming event in London and is supported by an outdoor and social targeted campaign. |
| Тип медиа | Digital |
| Длина | |
| Рынок | Argentina, United Kingdom |
| Менеджер по рекламе | Alix Colin |
| Менеджер по рекламе | Amalie Thompson |
| Менеджер по рекламе | Edoardo Briola |
| Менеджер по рекламе | Leandro Barreto |
| Менеджер по рекламе | Sarah Potter |
| Менеджер по рекламе | Lynsey Smith |
| Менеджер по рекламе | Firdaous ElHonsali |
| Менеджер по рекламе | Alessandro Manfredi |
| Исполнительный креативный директор | Tomás Ostiglia |
| Управляющий директор | Tom Elliston |
| Креативный директор | Jorge Zacher |
| Креативный директор | Kevin Cabuli |
| Креативный директор цифрового формата | María García Campos |
| Арт-директор | Gines Gomez |
| Арт-директор | Pedro Mezzini |
| Копирайтер | Joaquín Cuadrado |
| Копирайтер | Kiki Holshuijsen |
| Копирайтер | Borja López Marco |
| Копирайтер | Augusto Callegari |
| Global Account Director | Bárbara de la Plaza |
| Global Account Director | Flora Bell |
| Руководитель производства | Felipe Calviño |
| Продюсер | Marina Saro |
| Продюсер | Jorge Saade |
| Planning | Juan Luis Fernández |
| Продакшн Студия | Tungsteno Films |
| Директор | Pedro Maccarone |
| Исполнительный продюсер | José Bustos |
| 3D Modeler | José Alberto Müller |
| Анимация | Nicolás Requena |
| 3D художник | Maxi Falcone |
| Иллюстратор | Lucas Panda |
| Наборщик | Pedro Maccarone |
| Арт-директор | Alvaro Ortega Bianchi |
| Stills Producer | José Bustos |
| Backstage & interviews | Tadeo Reyes-Alejandro Bejarano |
| Гример | Pato Vrdoljak |
| Still photographer | Ivanna Mazza |
Больше работы
СМОТРЕТЬ ВСЕSolar Priceboards
- БРЕНД:
- Wall's
- АГЕНТСТВО:
- LOLA MullenLowe
Take The Leap
- БРЕНД:
- Leap
- АГЕНТСТВО:
- LOLA MullenLowe
Cinthia's Battle
- БРЕНД:
- Dove
- АГЕНТСТВО:
- LOLA MullenLowe
Good shines in. Good shines out
- БРЕНД:
- Lipton
- АГЕНТСТВО:
- LOLA MullenLowe
Lily
- БРЕНД:
- Dove
- АГЕНТСТВО:
- LOLA MullenLowe
Sam
- БРЕНД:
- Dove
- АГЕНТСТВО:
- LOLA MullenLowe
Coco
- БРЕНД:
- Dove
- АГЕНТСТВО:
- LOLA MullenLowe
Real Virtual Beauty
- БРЕНД:
- Dove
- АГЕНТСТВО:
- LOLA MullenLowe