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| Заголовок | Don’t Run Out |
| Агентство | Kamp Grizzly |
| Кампания | Don’t Run Out |
| Рекламодатель | Uber Eats |
| Бренд | Uber Eats |
| Дата первой трансляции/Публикации | 2022 / 10 |
| Бизнес сектор | Другие услуги Интернет |
| История | The spot takes place on Halloween night, when a trio of friends comes to the dreadful realisation that they’re running low on candy. Keke Palmer’s character explains how one family vanished on Halloween after the same thing happened to them, as she rushes to order more on Uber Eats - but at that moment, the electricity goes out. What ensues is classic horror as the friends nervously split up, each pursued by a malevolent masked figure in the shadows that will teach them never to run out of candy again. |
| философия | This Halloween, Uber Eats has joined forces with Keke Palmer and Great Guns USA to deliver a creepy campaign like no other. Embedded with $1 million worth of discount codes, ‘Don’t Run Out’ was directed by Great Guns USA’s Dan Trachtenberg - a known talent in the genre, having helmed such Hollywood thrillers as ‘10 Cloverfield Lane’ and ‘Prey’. Agency Kamp Grizzly approached Great Guns USA with the brief for a short, scary movie about running out of candy on Halloween - with $1 million worth of discount codes hidden inside. MD and EP on the project, Oliver Fuselier selected director Dan Trachtenberg as the perfect choice to craft the frightening film. Taking up the gauntlet, Dan now faced the challenge of condensing suspenseful horror - by definition requiring build up over time - into a mere few minutes. Dan tackled this by blending quick, shocking moments of action with slow, tension-building scenes, helped by economical editing from David Trachtenberg. A conversation between author and audience, the spot also required an awareness of viewer expectation due to pre-established genre awareness. Drawing from his previous experience working on a range of thrillers, Dan utilised shot construction and sequence design to deliver jolts or build tension in classic horror ways, mathematically crafting a campaign fit for the genre. One scene which required particular creative problem solving was when the pumpkin-masked menace smashes in Tyler Ritter’s (‘Agents of S.H.I.E.L.D’) face. Dan’s vision was for it to cause a gush of what initially looks like blood, until it nears Tyler’s glasses on the ground and comes into focus, revealing it to be red candy. On location, the crew realised that it would be physically impossible to craft the shot due to the camera’s position and its distance from the glasses. Thankfully, DP Jeff Cutter and PD Noel McCarthy found a way, constructing faux flooring as a ramp to place the glasses on in shallow focus, using the old school movie magic technique of forced perspective to save the shot. |
| Тип медиа | Брендированный контент |
| Длина | |
| Продакшн Студия | Kamp Grizzly |
| Продакшн Студия | Great Guns USA |
| Managing Director/ Executive Producer | Oliver Fuselier |
| Freelance Executive Producer | Adam Bloom |
| HOP | Becca Radin |
| Executive Assistant | Kelsy Haden |
| Линейный продюсер | Lawrence T. Lewis |
| Директор | Dan Trachtenberg |
| Администратор производства | Lisa Houle |
| Assist. Production Supervisor | Adrienne Durazo |
| 1st AD | Jason Lombardo |
| 2nd AD | Ray Fuentes |
| 2nd AD | Mike Paulson |
| Главный креативный директор | Daniel Portrait |
| Исполнительный креативный директор | Yogi Hakim |
| Креативный директор | Simon Armour |
| Copywriter / Senior Art Director | Tim Semple |
| Copywriter / Senior Art Director | Nicole Blauw |
| Ассоциированный креативный директор | Luke Yablonsky |
| Копирайтер | Logan Corcoran |
| Дизайнер | Judd Ortiz |
| Head of Strategy | Tai Foster |
| Director of Creative Operations | Jamie Boyda |
| Head of Account Management | Peter Christenberry |
| Директор рабочей группы клиента | Kevin Fuller |
| Менеджер проекта | Katie Olsen |
| Руководитель производства | Jade Clark |
| Продюсер исполнительного агентства | Guy Fiorita |
| Продюсер агентства | Persis Koch |
| Заместитель продюсера | Andy Moond |
| Менеджер талантливых специалистов | Mir Harris |
| Продюсер пост-производства | Laura Ocean |
| DP | Jeff Cutter |
| 1st AC | Bryant Marcontel |
| 2nd AC | Mark D. Quintos |
| DIT | Parisa Resvani |
| Интернет / осветитель | Dave Thompson |
| Best Boy Electric | Adan Galindo |
| Electrician | Dwayne Redlin |
| Electrician | Alfredo Rodriguez |
| Electrician | Harry Schroeder |
| Electrician | John Moriarty |
| Electrician | Randy Dye |
| Electrician | Jorge Covarrubias |
| Key Grip | Rick Stribling |
| Best Boy Grip | Tim Soronen |
| Механик | Tony Boura |
| Механик | Gordon Whiteway |
| Механик | Jason Waguespack |
| Механик | John Lammi |
| Механик | Hydouk Honarchian |
| Художник-постановщик | Noel McCarthy |
| Art Coordinator | Rosy Nolan |
| Set Decorator | Pilar Reynaldo |
| Prop Master | Vince Pearson |
| Leadman | Francesco O'Brien |
| On-Set Dresser | Armando Nunez |
| Set Dresser | Patty Luna |
| Set Dresser | Brandon Miller |
| Set Dresser | Robert Torres |
| Set Dresser | Liss Schulz |
| Гример | Jordana David |
| Hair | Ricardo Roberts |
| Костюм | Seth Chernoff |
| Costume Assistant | Deybe Lisbe |
| SPFX | Alec Gillis |
| SPFX Assistant | Julia Hapney |
| Key Make Up | Jenni Clark |
| 2nd Make Up | Valeri Conlan |
| Key Costumer | Diana Dillon |
| 2nd Costumer | Mariana Castro-Salzman |
| 3rd Costumer | Chelsea Staebell |
| Смеситель | Joe Hettinger |
| Boom Op | John Sheridan |
| VTR | Farhad Salam |
| Script Supervisor | Michele Tedlis |
| Location Manager | Romeo Santiago |
| Site Rep | Chelsea |
| Gang Boss | Henry Canon |
| Van Driver | Marco Areas |
| Van Driver | Brian Choi |
| Van Driver | Alex Lopez |
| Van Driver | Stephanie Saenz |
| Chef Driver | Chloe Yusta |
| Chef Assistant | Ashley Vanyo |
| MOHO Driver | Victor Morante |
| Honey Wagon | Luis Morales |
| Celeb MOHO | Jack Lodi |
| Craft Services | Will Schwartz |
| Craft Services Assistant | George Boote |
| Medic | Mike Smith |
| Studio Teacher | Rob Johnston |
| Covid Compliance Officer | Ivette Anthony |
| Covid Compliance Officer Assistant | Adriel Medrano |
| Помощник производства | Adi Haliwa |
| Помощник производства | Ryan Schardt |
| Помощник производства | Chris Ponce |
| Помощник производства | Eric Quintero |
| Помощник производства | Patrick Gilman |
| Помощник производства | Angela Curtis |
| Помощник производства | Jose Callela |
| Помощник производства | Nolan Durazo |
| Помощник производства | Mandy Moore |
| Помощник производства | Jose Ramos |
| Помощник производства | Blake Thompson |
| Помощник производства | Christopher Menown |
| Помощник производства | Greg Ramirez |
| Camera Equipment | CamTec |
| Car Rental | Midway |
| Catering | Chefs on the Run Catering |
| Extras | Atmosphere |
| Grip Equipment | MBS Equipment |
| Honey Wagon | King Kong |
| Lighting | BPI Lighting |
| Motorhome | Quixote |
| Portable AC | Herc |
| Portable Bathrooms | Henry Canon |
| Shipping | Fedex |
| Звук | Joe Hettinger |
| Storyboard Artist | Brad Arnold |
| VTR | Willow Jenkins |
| Кастинг | The Casting Co. |
| Актер / Знаменитость | Keke Palmer |
| Talent | Tyler Ritter |
| Talent | Shalini Bathina |
| Talent | Howland Wislon |
| Talent | Chelsey Jackson |
| Talent | Jo Osmond |
| Talent | Trevor Anderson |
| Body Double | Ryan Baudoin-Bull |
| Stunt Coordinator | Tim Mikulecky |
| Редакционная компания | Little Farm |
| Executive Post Producer | Lawrence J Edwards |
| Редактор | David Trachtenberg |
| Заместитель редактора | Herbert Moran |
| Junior Editor | Jacob Weiss |
| Руководитель пост-производства | Jonathan Park |
| Компания, которая занимается визуальными эффектами | The-Artery |
| VFX Executive Creative Director | Vico Sharabani |
| VFX Managing Director/ Executive Producer | deborah sullivan |
| VFX Supervisor | Yuval Levy |
| Senior VFX Post Producer | Michael McCarthy |
| Управляющий производством | Danielle Shimshoni |
| Lead Compositor | Mark French |
| Lead Flame Artist | Aarif Attarwala |
| CG Администратор | Dave Stewart |
| CG Администратор | Joe Grundfast |
| Music & Sound Design | JSM Music |
| CEO/CCO/Co-Composer | Joel Simon |
| VP / Executive Music Producer | Jeff Fiorello |
| Senior Producer | Norm Felker |
| Senior Producer | Andrew Manning |
| Музыкальный продюсер | Sharon Cha |
| Sound Designer / Composer | Nate Kil |
| Композитор | Jason Krebs |
| Аудио послепроизводственный этап | Lime Studios |
| Смеситель | Loren Silber |
| Assistant Mixer | Topher Wright |
| Assistant Mixer | Meg Ochs |
| Executive Audio Post Producer | Susie Boyajan |
| Executive Audio Post Producer / Business Dev | Becca Falborn |
| Finishing / Color | Company 3 |
| Senior executive Color Producer | Ananda Reavis |
| Продюсер по цвету | Jacob Grom |
| Associate Producer, Finish | Kayla Arendts |
| Колорист | Cody Baker |
| Lead Flame Artist | Mandy Sorenson |
| Художник огня | Ian Holland |
Больше работы
СМОТРЕТЬ ВСЕSilence is Powerful
- БРЕНД:
- Kia EV6 GT
- АГЕНТСТВО:
- David&Goliath