| Заголовок | Red Is The New Black |
| Заголовок (оригинальный язык) | Buri Nazar Wale Tera Call Laal |
| Агентство | The Womb |
| Кампания | Red Is The New Black |
| Рекламодатель | Truecaller |
| Бренд | Truecaller |
| Дата первой трансляции/Публикации | 2022 |
| Бизнес сектор | Другие услуги Интернет |
| История | Truecaller is an app that helps users differentiate between normal, priority, spam and fraud calls with colour-coded called IDs. The spammy and fraudulent calls are marked red, prompting users to give those calls a miss and save themselves from potential scammers. The ad shows a seemingly friendly man walking through a market waving and greeting everyone on his way. However, he is stunned to see that his greetings are met with suspicious stares. He soon gets cornered by the folks at the market who paint his face red.The ad is a metaphor for how seemingly friendly calls may have ill intentions but with Truecaller, users can easily identify and mark them in red as a warning for everyone else. |
| Тип медиа | Digital |
| Длина | |
| Копирайтер | Rohit Sharma |
| Стратег | Mitali Kamath |
| Управление аккаунтом | Saheef Giriyal |
| Управление аккаунтом | Rajat Pandey |
| Управление аккаунтом | Dhaval Jadwani |
| Управление аккаунтом | Kawal Shoor |
| Креативная команда | Paritosh Lonkar |
| Креативная команда | Ankita Sawant |
| Стратег | Ramanathan Venkataramani |
| Стратег | Puja Jhunjhunwala |
| Стратег | Gaurav Joshi |
| Research | Manasi Mankatty |
| Основатель | Navin Talreja |
| Креативная команда | Suyash Khabya |
| Менеджер по рекламе | Kari Krishnamurthy |
| Менеджер по рекламе | Manan Shah |
| Менеджер по рекламе | Ashwani Sinha |
| Продакшн Студия | Chrome Pictures |
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