Заголовок | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
Агентство | FCB Lisbon |
Кампания | Wheelchange Tours |
Рекламодатель | Tur4All |
Бренд | Wheelchange Tours |
Posted | Ноябрь 2019 |
Бизнес сектор | Транспорт, путешествия и туризм |
История | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
Проблема | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
Тип медиа | Анализ ситуации |
Креативный директор | edson athayde |
Креативный директор | Luis Silva Dias |
Главный креативный директор | edson athayde |
Копирайтер | edson athayde |
Копирайтер | Márcio Nazianzeno |
Арт-директор | Eduardo Pastor |
Арт-директор | Andre Santos |
Дизайнер | João Martins |
Продакшн Студия | BRO cinema |
Директор | Mário Patrocínio |
Звук | O Menino Grava |