| Заголовок | Pride Jersey |
| Агентство | McCann New York |
| Кампания | Pride Jersey |
| Рекламодатель | You Can Play |
| Бренд | You Can Play |
| Дата первой трансляции/Публикации | 2024 / 3 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| философия | In 2013, the NHL introduced Pride Nights with rainbow jerseys, but last season, some players' personal beliefs led to the banning of pride jerseys. This season, NHL decided against specialty jerseys during warmups for themed nights to avoid controversies. Pride Jersey, a set of AR Snapchat lenses that empowers people to keep sharing their pride. The #pridejersey is a movement that promotes the use of the AR Snapchat filter, offering a free tool for individuals to feel empowered and continue expressing their support for diversity and inclusion. The lens collection provides a diverse selection of five unique designs, allowing individuals to express their pride. Users can choose their preferred design and showcase their pride by sharing posts on their social media platforms. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Больше информации | https://tinyurl.com/3j9jphtv |
| Главный креативный директор | Shayne Millington |
| Главный креативный директор | Pierre Lipton |
| Strategy Team | AJ Jones |
| Генеральный креативный директор | Gui Racz |
| Генеральный креативный директор | Lucas Casão |
| Креативный директор | Kazuo Kubo |
| Креативный директор | Lucas Ribeiro |
| Креативный директор | Mike Shuman |
| Креативный директор | Gail Pak |
| Копирайтер | Lucas Ribeiro |
| Art Director / Designer | Kazuo Kubo |
| Designer | Malik Dupree |
| Operations | Stella Warkman |
| Управление аккаунтом | Rob Parkin |
| Public Relations | Mikaela Liboro |
| Public Relations | Gabby Lovell |
| Дизайнер | Marcio Honorato |
| Производство | Sean Flanigan |
| Celebrity Partnerships | Kimberly Kress |
| Celebrity Partnerships | Tom Wentworth |
| Celebrity Partnerships | Damien Choy Smith |
| Послепроизводственный этап | CEGO Video |
| 3D Studio | Zebra Studio |
| Музыка | 411 Music Group |
| Музыка | Colleen Dahlstrom |
| Музыка | Madison Rowe |
| Музыка | Jamie Jou |
Больше работы
СМОТРЕТЬ ВСЕPride Jersey 6
- БРЕНД:
- You Can Play
- АГЕНТСТВО:
- McCann New York
Pride Jersey 5
- БРЕНД:
- You Can Play
- АГЕНТСТВО:
- McCann New York
Pride Jersey 4
- БРЕНД:
- You Can Play
- АГЕНТСТВО:
- McCann New York
Pride Jersey 3
- БРЕНД:
- You Can Play
- АГЕНТСТВО:
- McCann New York
Pride Jersey 2
- БРЕНД:
- You Can Play
- АГЕНТСТВО:
- McCann New York
Pride Jersey 1
- БРЕНД:
- You Can Play
- АГЕНТСТВО:
- McCann New York
ADLaM
- БРЕНД:
- Microsoft
- АГЕНТСТВО:
- McCann New York
Juni Online Learning
- БРЕНД:
- Juni Learning
- АГЕНТСТВО:
- Roof Studio