| Заголовок | Builder & Builder Real Estate |
| Агентство | DAVID |
| Кампания | Town Hall 16 |
| Рекламодатель | Supercell |
| Бренд | Clash of Clans |
| Дата первой трансляции/Публикации | 2023 / 12 |
| Бизнес сектор | Интернет-сайты (за исключением интернет-провайдеров) |
| История | Town Hall 16 is the biggest possible release for Clash of Clans- and its 100 million monthly players have been anxiously awaiting it for a year. If you know anything about Clash fans, you know that they take the game extremely seriously. To them, the game’s basically the real world and its characters are real, too. And since Town Hall 16 is an actual building in the game, we brought it to the real world in a way Clash never has before. We actually listed the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players. What’d we do? We listed Town Hall 16 on numerous sites around the world. We even got a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give us a tour of it on Instagram. This was Tony’s first non-real-world property ever. And of course, we made the Clash character who built Town Hall 16 - the Builder - a realtor. He advertised the building with a walk-through video just like the real ones realtors make. And as expected, the Clash community went wild. |
| Тип медиа | Digital |
| Длина | |
| Управляющий директор | Luiza Prata Carvalho |
| Главный креативный директор | André Toledo |
| Креативный директор | Pedro Sattin |
| Арт-директор | Carmen Fenech |
| Директор стратегической группы | James Mitchell |
| Стратег | Brooklyn Carey |
| Руководитель группы по связям с рекламодателями | Irene León |
| Руководитель производства | Brenda Morrison Fell |
| Senior Producer | Tomas Diego |
| Директор по вопросам бизнеса | Barbara Karalis |
| Менеджер по делам бизнеса | Catalina Peña |
| Агентство | DAVID New York |
| Global Chief Creative Officer | Pancho Cassis |
| Главный операционный директор | Sylvia Panico |
| Social Copywriter | Sandi Spino |
| Global Strategy Director | Paula Vampre |
| Директор рабочей группы клиента | Guilhermo Sgarbi |
| Менеджер сообщества | Mafe Maceda |
| Менеджер сообщества | Andrew Cable |
| PR Director | Sandra Azedo |
Больше работы
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