| Заголовок | A British Original Two |
| Агентство | Uncommon Creative Studio |
| Кампания | A British Original |
| Рекламодатель | International Airlines Group |
| Бренд | British Airways |
| Дата первой трансляции/Публикации | 2022 / 10 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | The campaign explores the myriad reasons people travel, whether it’s to reconnect with loved ones, to take some time out, or to be immersed in a different culture. |
| философия | The campaign by Uncommon Creative Studio centred around the common question travellers are asked when they land at a new destination: ‘What is the purpose of your visit?’. Along with the standardised boxes of business or leisure, the campaign offered up a series of more reflective and relatable answers for holidaymakers – whether that’s, ‘because this weather sucks’, ‘to feed the social feed’, or ‘marriage CPR’. |
| Результат | In total, Uncommon created 500 individual print, digital and outdoor executions, along with 32 short films that further emphasised the myriad reasons why Brits are so obsessed with going on holiday. The 500 outdoor executions were also designed to adapt according to their location, the time of day, the weather and what was happening in the news. Meanwhile, the copy related directly to the medium in which it appeared, such as in playful bus wraps and press ads that adopted a ‘battenberg’ approach, with adjacent placements containing interacting reasons for why we travel. |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Медиа-агентство | MG OMD |
| Главный креативный директор | Ali Rez |
| Исполнительный креативный директор | Joe Abou-Khaled |
| Исполнительный креативный директор | Marie-Claire Maalouf |
| Исполнительный продюсер | Manasvi Gosalia |
| Копирайтер | Katie Handfelt |
| Копирайтер | Archna Singh |
| Председатель | Dani Richa |
| Communications Manager | Sofia Serrano |
| Управляющий директор | Emile Tabanji |
| Продакшн Студия | Impact BBDO Beirut and Dubai |
| Арт-директор | Rana Sadek |
| Ассоциированный креативный директор | Dennis Silveira |
| Designer | Jithesh Narayanan |
| Редактор | Abdullah Salhiya |
| Руководитель производства | Tally Massouh |
| Writer/Director | Tarek Bacha |
| Копирайтер | Neamtallah Alam |
| Motion/Design | Geoff Maingi |
| Фотограф | Marc Fayad |
| Арт-директор | Anthony Asmar |
| Специалист по работе с заказчиками | Malaika Menon |
| Продюсер | Rafic Sawaya |
| Интерактивный дизайн | Karthikeyan Muthukrishnan |
Больше работы
СМОТРЕТЬ ВСЕThe Essential Press Guide from the Middle East (Board)
- БРЕНД:
- An-Nahar
- АГЕНТСТВО:
- Impact BBDO