Bou Khalil Supermarket - "Em Khalil"

J. Walter Thompson Beirut

J. Walter Thompson Beirut Beirut, Lebanon

Премии

5451

Бренд: Bou Khalil Supermarket
Страна: Lebanon

Рекламодатель: Bou Khalil Supermarket

Заголовок	Em Khalil
Агентство	J. Walter Thompson Beirut
Кампания	Em Khalil
Рекламодатель	Bou Khalil Supermarket
Бренд	Bou Khalil Supermarket
Дата первой трансляции/Публикации	2017
Бизнес сектор	Универсальные магазины, супермаркеты
философия	To tilt the balance of gender inequality in Lebanon, we went where few brands have gone before. We created our own counter brand: Em Khalil. Bou Khalil means 'father of Khalil'. Em Khalil means ‘mother of Khalil’, the voice that tackles gender-associated laws and societal stereotypes. Em Khalil was launched on her very own Instagram account. Then, on Women’s Equality Day, we crossed from the digital world into the real world, in one bold, guerrilla move: We quickly high-jacked the signage of Bou Khalil Supermarket’s flagship store and gave it to Em Khalil, as a sign of solidarity with women. Moreover, couples who showed up to shop together got a 10% discount on their purchases, to encourage men to pull equal weight in grocery shopping. bloggers and media picked up on the story. Em Khalil and Women’s Equality Day were in the news for the first time in Lebanon.
Тип медиа	На открытом воздухе / вне дома
Regional Executive Creative Director	Nicolas Geahchan
Creative Director	Paola Mounla
Art Director	Elie Nasr
Arabic Copywriter	Jennifer Sarkis
Copywriter	Maher Dahdouh
Managing Director	Tarek Haddad
Group Account Director	Billy Baz
Account Manager	Lea Halwani
Account Executive	Gregory Muyesseroglu
Head of Print Production	Toni Kilzi
Social Media Manager	Mohamad Awkal
Commercial Manager	Ralph Boukhalil