Elisabeth Köster
Директор по учетной записи, социальные медиа at Serviceplan Group
Munich, Germany
Заголовок#StopRepeatingStories
Агентство
Кампания #StopRepeatingStories
Рекламодатель Central Council of Jews
Бренд Central Council of Jews
Дата первой трансляции/Публикации 2024 / 2
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
философия Since tension and violence continued to rise across the Middle East, there has been a massive increase in the number of antisemitic crimes in Germany. This is shown by the latest figures presented at the Federal Press Conference shortly before Holocaust Memorial Day. To draw attention to this growing issue, the Zentralrat der Juden in Germany has launched a comprehensive initiative that has received widespread press and social media coverage. Designed and implemented by Serviceplan, #StopRepeatingStories uses AI to demonstrate: "How it starts is reminiscent of those days. How it continues is up to you." There have been 2,249 antisemitic crimes in Germany since the October 7th, 2023. Felix Klein, the Federal Government Commissioner for Combating Antisemitism, revealed these figures at the Federal Press Conference on 25 January. This is almost as many antisemitic attacks as in the whole of 2022. Antisemitic incidents had already been on the rise in previous years, but now they have reached a new and alarming peak. To bring this alarming development into the public consciousness and to call for action, the Zentralrat der Juden in Germany, together with Serviceplan, has launched a large-scale campaign against antisemitism. The # StopRepeatingStories campaign was presented for the first time at the Federal Press Conference and is illustrated with powerful images: Antisemitism is not a problem of the past, it happens here and now. At the heart of #StopRepeatingStories are the real stories of Jewish people from Germany about antisemitic incidents they have personally experienced in their everyday lives. In the campaign, these stories are retold by actors in order to protect their privacy. The campaign launch film uses innovative means: Artificial intelligence has been used to age the appearance of the protagonist, Lea. At first, this gives the impression that she is a contemporary witness of the Shoah (Holocaust). As her story unfolds, Lea's appearance gradually rejuvenates, and together with the details of the story, it becomes clear that her testimony comes from the present. The campaign film is available online and on social media. Celebrity supporters such as Raul Krauthausen have shared it on their channels, taking a stand against antisemitism. The campaign has been widely covered in the national media. Further campaign films are planned for the coming weeks. The campaign is supported by high-profile media placements. Currently, a 10 x 7.5 meter projection can be seen on Berlin's Hermannplatz. The campaign video runs on a continuous loop. A QR code allows viewers to directly access the landing page. The stop-repeating-stories.org landing page serves as the campaign's anchor point. It also provides recommendations on how individuals can support their Jewish fellow citizens in situations of discrimination and thus contribute to greater tolerance in society. The strategy and creative concept for #niewiederistjetzt was developed by Serviceplan Berlin. The creative realisation and production took place in cooperation with Serviceplan Make. Benjamin Wollf was the director, Felix Baermann the cinematographer and Lars Leier the camera assistant. The film was shot at Neon Island Studios Berlin. Media was handled by Mediaplus and the website was created by Plan.Net TechNest. The music for the campaign was composed, recorded and edited by Not a Machine. The OOH campaign was placed in cooperation with Concrete Candy and Wedia Out of Home. The campaign was professionally advised by the Amadeu Antonio Foundation, the Federal Association of Research and Information Antisemitismus e.V. (RIAS), the project ToleranzRäume as well as the intiative „Gesicht zeigen! To protect the identities of real people, the stories in the films are told by actors, and names and details that could identify the person have been changed.
Тип медиа Digital
Длина
Больше информации http://stop-repeating-stories.org/
Агентство
Управляющий директор
Главный управляющий
Creative Director, Copywriter
Head of Design
Копирайтер
Арт-директор
Арт-директор
Strategy Consultant
Управляющий директор
Head of XR Development
Управляющий партнер
Цифровое агентство
Compositing Artist
Senior VFX Artist
Head of CGI
Supervision
Supervision
Senior Creative Producer
Продюсер
Regisseur
Оператор-постановщик
1st AC
BTS
Tonmeister
Hair and Makeup
Lighting
Lighting
Медиа-агентство
Global Creative Lead
Director Creative Media & Awards
Creative Media & Awards Manager
Senior Digital Media Consultant
Главный управляющий
Director Influencer Marketing
Junior Account Manager Social Media
Junior Copywriter
PR-менеджер
PR & Content Coordinator
Lead Corporate Communications
Managing Director, Digital
Senior IT Project Manager
Цифровое производство
Разработчик внешнего интерфейса
Разработчик внешнего интерфейса
Devops Engineer
Музыка
Music Creative Director / Managing Partner
Музыкальный продюсер
Музыкальный продюсер
Композитор
Композитор
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Управляющий партнер
Креативный директор
Senior Creative Producer
Производственная сервисная компания
Final Artwork
Projection Mapping
Beamerboards
SOOH Advisor

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