| Заголовок | Printed by Parkinson's |
| Агентство | INNOCEAN Europe |
| Кампания | Printed by Parkinson's |
| Рекламодатель | Charité – Universitätsmedizin Berlin |
| Бренд | Charité – Universitätsmedizin Berlin |
| Дата первой трансляции/Публикации | 2023 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Global Chief Creative Officer | Jeremy Craigen |
| Главный креативный директор | Gabriel Mattar |
| Исполнительный креативный директор | Ricardo Wolff |
| Концепция | Marlon von Franquemont |
| Специалист по работе с заказчиками | Leonie Knorr |
| Менеджер проекта | Dennis De Rooij |
| Копирайтер | Reinier Gorissen |
| Креативная команда | Roan Laanen |
| Designer | Nicolaas Kotze |
| Designer | Mischa Loppies |
| Innovation Director | Geert Eichhorn |
| Технический директор | Martin Grootendorst |
| Разработка | Djordan Papilaya |
| Менеджер проекта | Javi Sancho Rodriquez |
| Исполнительный продюсер | Jeff Baker |
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