Менеджер по рекламе
at
Royal Society for the Prevention of Cruelty to Animals International
| Заголовок | Yes. Even Snails |
| Агентство | AMV BBDO |
| Кампания | For Every Kind |
| Рекламодатель | Royal Society for the Prevention of Cruelty to Animals International |
| Бренд | RSPCA |
| Дата первой трансляции/Публикации | 2024 / 4 |
| Бизнес сектор | Права животных / Безопасность /Прием |
| Слоган | For Every Kind |
| философия | a new purpose was crafted to inspire people to support the RSPCA and the animal welfare cause: "Inspire everyone to create a better world for every animal." This purpose was then tested using the Loops technology platform, gathering feedback from thousands of individuals both within and outside the organisation. This ensured that the purpose truly reflected the RSPCA's values and would resonate with supporters, internal teams and the wider public. |
| Проблема | For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a pivotal moment, the charity introduces a new strategy designed to respond to the growing challenges faced worldwide and inspire a million acts of kindness for animals. To define its next 200 years, the organisation has partnered with global branding agency Jones Knowles Ritchie (JKR) to unveil a new purpose, positioning and branding. The charity has also tasked creative agency AMV BBDO to bring its new strategy to life through a powerful and empathetic brand platform. JAA delivered the media strategy and buying, which includes TV, Cinema, OOH and Digital; a launch partnership with Channel 4, Studio Lambert and Gogglebox will kick off the campaign. |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Менеджер по рекламе | Olivia Reid |
| Менеджер по рекламе | Louise Stevens |
| Менеджер по рекламе | Zoe Lomax |
| Менеджер по рекламе | Sarah Durbin |
| Креативный директор | Jack Smedley |
| Креативный директор | George Hackforth-Jones |
| Главный креативный директор | Nicholas Hulley |
| Главный креативный директор | Nadja Lossgott |
| Креативная команда | Sophie Beard |
| Креативная команда | Mike Kennedy |
| Designer | Kate Whitley |
| Agency Account Team | Alex Bird |
| Agency Account Team | Henrietta Corley |
| Agency Account Team | Georgia Phillips |
| Продюсер агентства | Edwina Dennison |
| Продюсер агентства | Tara Megson |
| Продюсер агентства | Polly Lowles |
| Продюсер агентства | Joe Sloane |
| Планировщик счета | Margaux Revol |
| Планировщик счета | Kerrie Boyes |
| Продакшн Студия | Somesuch |
| Продюсер Продакшн Студии | Elly Camisa |
| Исполнительный продюсер | Chris Watling |
| Директор | Raine Miller |
| Послепроизводственный этап | Untold Studios |
| Послепроизводственный этап | Ella Glazer |
| Исполнительный продюсер | Tom Igglesden |
| Креативный директор | Tom Raynor |
| Художник по видеоэффектам | Adam Grint |
| CG руководитель | Kanishk Chouhan |