| Заголовок | Solar Priceboards |
| Агентство | LOLA MullenLowe |
| Кампания | Solar Priceboards |
| Рекламодатель | Unilever |
| Бренд | Wall's |
| Дата первой трансляции/Публикации | 2024 / 4 |
| Бизнес сектор | Мороженое |
| философия | After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Рынок | Pakistan |
| Менеджер по рекламе | Julien Barraux |
| Менеджер по рекламе | Barbara Scala |
| Менеджер по рекламе | Sevim Seferoglu |
| Менеджер по рекламе | Nursu Aydogan |
| Менеджер по рекламе | Gayathri Renil |
| Менеджер по рекламе | Toloy Tanridagli |
| Менеджер по рекламе | Mert Turgut |
| Менеджер по рекламе | Sidra Modan |
| Менеджер по рекламе | Atilio Gianfrancesco |
| Менеджер по рекламе | Pamela Pais |
| Проектная фирма | Milklab Digital Agency |
| Chief Technology Officer | Murat Ersoy |
| Creative Engineering Director | Alaattin Koptur |
| Design Agency Director | Erkut Oktay |
| Исполнительный креативный директор | Tomás Ostiglia |
| Креативный директор | Jorge Zacher |
| Креативный директор | Kevin Cabuli |
| Креативный директор | Dante Zamboni |
| Арт-директор | Ezequiel Scarpini |
| Копирайтер | Kenny Quiroz |
| Копирайтер | Josefina Mateo |
| Global Business Director | Tom Elliston |
| Head of Strategy | Camilla Facin |
| Директор рабочей группы клиента | Bárbara de la Plaza |
| Делопроизводитель | Claudia Matas |
| Руководитель производства | Felipe Calviño |
| Продакшн Студия | Bionic Films |
| Исполнительный продюсер | Salman Farooqi |
| Продюсер | Amna Ahmad Zamani |
| Assistant Producer | Syed Uzair Ali |
| Линейный продюсер | Tabish Jalal |
| Assistant Line Producer | Owais Hashmi |
| Директор | Abdullah Waseem |
| Оператор-постановщик | Salaar Yousufzai |
| Помощник директора | Hamza Molai |
| Художественный директор по производству | Zaeema Tahir |
| Assistant Production Art Director | Baqar Rizvi |
| Костюмы / Стилист | Mir Dilawer |
| Гример | Bobby and Team |
| Set Team | Umer Ikram |
| Редактор | Hunain Shamim |
| Live Audio | Abby Records |
| Focus Puller | Saleem Rajput |
| Интернет / осветитель | Muhammad Amir |
| Drone | Farrukh Shah |
| Кинооператор | Farhan Hafeez |
| Lighting | Keylights |
| Управляющий производством | Ameer Hamza |