Johan Pihl
Creative Director at Great Works
Stockholm, Sweden
ЗаголовокThe Humanium Metal Initiative
BriefThere’s a new type of metal on the market: Humanium, made entirely from destroyed illegal firearms. Its purpose is threefold: first, it destroys illegal firearms, one of the world’s biggest and most pressing problems; second, it creates the first supply chain that brings a new kind of “conscious” metal to brands, artists, designers and challenges them to find ways to use it; and third, it generates local income and creates a new source of funding for victims of armed violence, the rebuilding of conflict torn societies and poorly-funded weapon destruction programs.
Агентство
Кампания Humanium Metal Initiative
Рекламодатель IM Swedish Development Partner
Бренд IM Swedish Development Partner
Дата первой трансляции/Публикации 2016 / 11
Бизнес сектор Права человека
Слоган The world's most valuable metal
История There are hundreds of millions of illegal firearms in the world. Someone is shot and killed every minute. Developing countries suffer the most with a devastating mix of violence and poverty. The objective was to create a market driven initiative where the private sector would gain a clear business value by investing in Humanium metal and thereby removing illegal firearms from society and generate resources to help victims of armed violence and help rebuild conflict-torn societies. IM is a Swedish development organisation with over 50 years of experience from regions where illegal firearms stands in the way of aid, development and progress. An innovative approach was need to break through politics and red tape. The Humanium Metal Initiative has established a sustainable infrastructure and supply chain that meet the production and investment demands of commercial partners. The first established supply chain of metal made from destructed illegal firearm leading to an increase of weapon destruction programs in affected regions and much needed financial support to victims of armed violence. As of March 2017, production has been initiated in Guatemala and El Salvador in cooperation with local governments and authorities. Negotiations are underway in additional Latin American countries. Endorsement has been received by Desmond Tutu, Hans Blix and other world leaders.
философия The Humanium Metal Initiative is the world's first established supply chain of metal made from destructed illegal firearm leading to an increase of weapon destruction programs in affected regions and much needed financial support to victims of armed violence.
Проблема There are hundreds of millions of illegal firearms in the world. Someone is shot and killed every minute. Developing countries suffer the most with a devastating mix of violence and poverty. The objective was to create a market driven initiative where the private sector would gain a clear business value by investing in Humanium metal and thereby removing illegal firearms from society and generate resources to help victims of armed violence and help rebuild conflict-torn societies.
Результат As of March 2017, production has been initiated in Guatemala and El Salvador in cooperation with local governments and authorities. Negotiations are underway in additional Latin American countries. Endorsement has been received by Desmond Tutu, Hans Blix and other world leaders.
Тип медиа Продвижение и события
Длина
Больше информации www.humanium-metal.com
Креативное агентство
Креативный директор
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