| Заголовок | What We Save |
| Агентство |
|
| Кампания |
Recology/What We Save
|
| Рекламодатель |
Recology
|
| Бренд |
Recology, Inc.
|
| Дата первой трансляции/Публикации |
2011 / 12
|
| Бизнес сектор | Другие
|
| Слоган | Waste Zero |
| История | In the United States, Recology is one of the companies known nationally for leading the charge toward a zero waste objective (everything is recycled, composted, or recovered). In fact, in recent months, the company was credited with helping San Francisco achieve its status as the greenest city in the US - clearly the result of a partnership with the city, the community, and the brand. To illustrate this fact, we created a 26 foot by 36 foot original "illustration" of San Francisco using 100% recycled materials. We then filmed using a combination of time lapse and live action. |
| философия | A team of Recology resource recovery specialists and collectors join with a group of San Francisco citizens to create an original "illustration" of the City that is leading the nation in recycling. |
| Проблема | Low awareness of the impact of Recology's recycling programs and the benefits for the city. |
| Результат | Post wave research will be conducted after the flight. |
| Тип медиа |
Телевидение
|
| Звуковая дорожка | Where some see waste, Recology sees opportunity. |
| Продюсер агентства |
George Young
|
| Продюсер исполнительного агентства |
Stephanie Heinsohn
|
| Музыка |
Sun of Z
|
| Редакционная компания |
Bonfire Labs
|
| Редактор |
Bob Friske
|
| Художник-постановщик |
Brahna Stone
|
| Делопроизводитель |
Gina Antonin
|
| Директор рабочей группы клиента |
Adam Alberti
|
| Оператор-постановщик |
Eric Foster
|
| Арт-директор |
Chris Chaffin
|
| Директор |
jef Loeb
|
| Креативный директор |
Chris Chaffin
|
| Исполнительный креативный директор |
jef Loeb
|