| Заголовок | Water Cooler |
| Агентство | BBDO Atlanta |
| Кампания | For People With MS Every Day Is A Challenge - National Multiple Sclerosis Society |
| Рекламодатель | National Multiple Sclerosis Society |
| Бренд | National Multiple Sclerosis Society |
| Posted | Май 2004 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | For People With MS Every Day Is A Challenge |
| История | Implies the physical limitations and eventual debilitation that a Multiple Sclerosis victim faces. |
| философия | Our creative effectively portrays the challenges faced by victims of Multiple Sclerosis by comparing the everyday to the extraordinary. To wit, "Driveway" shows how a simple task, such as walking to the end of the driveway, requires a herculean effort for those dealing dealing with MS. |
| Проблема | Public knowledge regarding the challeneges faced by those afflicted with Multiple Sclerosis is extremely low. With this campaign, we wanted to take awareness of the disease away from the periphery and put it squarely on society's conscious. |
| Тип медиа | Журнал |
| Рынок | United States |
| Исполнительный креативный директор | Bill Pauls |
| Креативный директор | Al Jackson |
| Арт-директор | Steve Andrews |
| Копирайтер | Carlos Ricque |
| Оператор-постановщик | Tibor Nemeth |
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