| Заголовок | Whales |
| Агентство | North Castle Partners Advertising |
| Кампания | What About Me? |
| Рекламодатель | Big Brothers Big Sisters |
| Бренд | Big Brothers Big Sisters |
| Posted | Май 2001 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | To create awareness for Big Brother / Big Sisters and to let potential mentors know that there is a waiting list of kids eager to be matched with a Big Brother or Big Sister. |
| философия | The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. |
| Тип медиа | Печать |
| Рынок | United States |
| Креативный директор | Steven Garbett |
| Креативный директор | Steve Mark |
| Копирайтер | Doug Tenaglia |
| Арт-директор | Ed McCabe |
| Иллюстратор | Roger Huyssen |
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