POPAGANDA Music Festival - "The single release"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Sweden

3197

Заголовок	The single release
Brief	Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign.
Агентство	Saatchi & Saatchi
Кампания	The single release
Рекламодатель	POPAGANDA / LUGER INC.
Бренд	POPAGANDA Music Festival
Posted	Ноябрь 2016
Бизнес сектор	Выставки, события и фестивали
История	Through the years, Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year we took the engagement one step further and let the fans release the artist line up themselves.
Креативный директор	Gustav Egerstedt
Арт-директор	Gustav Egerstedt
Копирайтер	Katja Janford
Арт-директор	Erik Hiort af Ornäs
Графический дизайнер	Gustav Dejert
Специалист по работе с заказчиками	Louise Persson