Лучшие технологии и цифровая реклама месяца : Jul 1, 2022

Accessibility is an important and often overlooked aspect of life. This spot from Google shows a more accessible way to navigate android phones for those with limited mobility. This spot won a Bronze Lion at Cannes.

The show Mythic Quest on Apple TV is brought to life through their use of social media. This spot emphasizes the use of social media and real-world experiences to promote viewership from users. A gold winner at Cannes.

Silver Lion winner Samsung decided to help instead of hope for a BMX Olympic Gold for the Netherlands. This spot emphasizes the use of technology to help athlete Niek Kimmann have a better start off the block, which led to an Olympic win for the Netherlands.

This spot brings awareness to MND, a terminal illness that robs people of every physical ability, including the ability to speak. “I Will Always Be Me” is a book that banks your voice and can be created with family and loved ones. Grand Prix, Gold and Bronze Lions winners this year.

Silver and Bronze Lion winner, this spot from WhatsApp shows the ability to connect with those you love, even when they are not with you.

Our +1 this month is the Grand Prix winner for Good at Cannes and although not tech-related, we felt this work should be seen worldwide. The film was produced with the help of multiple celebrities including Taika Waititi, Ricky Gervais, Zac Efron and Olivia Munn, and calls for an end to animal testing. Spoiler alert - grab the tissues.