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1
Wall's - Solar Priceboards
Wall's turns the ice cream price board into a tool to get through power cuts with the help of LOLA MullenLowe.
| Заголовок | Solar Priceboards |
| Агентство | LOLA MullenLowe |
| Кампания | Solar Priceboards |
| Рекламодатель | Unilever |
| Бренд | Wall's |
| Дата первой трансляции/Публикации | 2024 / 4 |
| Бизнес сектор | Мороженое |
| философия | After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Рынок | Pakistan |
| Менеджер по рекламе | Julien Barraux |
| Менеджер по рекламе | Barbara Scala |
| Менеджер по рекламе | Sevim Seferoglu |
| Менеджер по рекламе | Nursu Aydogan |
| Менеджер по рекламе | Gayathri Renil |
| Менеджер по рекламе | Toloy Tanridagli |
| Менеджер по рекламе | Mert Turgut |
| Менеджер по рекламе | Sidra Modan |
| Менеджер по рекламе | Atilio Gianfrancesco |
| Менеджер по рекламе | Pamela Pais |
| Проектная фирма | Milklab Digital Agency |
| Chief Technology Officer | Murat Ersoy |
| Creative Engineering Director | Alaattin Koptur |
| Design Agency Director | Erkut Oktay |
| Исполнительный креативный директор | Tomás Ostiglia |
| Креативный директор | Jorge Zacher |
| Креативный директор | Kevin Cabuli |
| Креативный директор | Dante Zamboni |
| Арт-директор | Ezequiel Scarpini |
| Копирайтер | Kenny Quiroz |
| Копирайтер | Josefina Mateo |
| Global Business Director | Tom Elliston |
| Head of Strategy | Camilla Facin |
| Директор рабочей группы клиента | Bárbara de la Plaza |
| Делопроизводитель | Claudia Matas |
| Руководитель производства | Felipe Calviño |
| Продакшн Студия | Bionic Films |
| Исполнительный продюсер | Salman Farooqi |
| Продюсер | Amna Ahmad Zamani |
| Assistant Producer | Syed Uzair Ali |
| Линейный продюсер | Tabish Jalal |
| Assistant Line Producer | Owais Hashmi |
| Директор | Abdullah Waseem |
| Оператор-постановщик | Salaar Yousufzai |
| Помощник директора | Hamza Molai |
| Художественный директор по производству | Zaeema Tahir |
| Assistant Production Art Director | Baqar Rizvi |
| Костюмы / Стилист | Mir Dilawer |
| Гример | Bobby and Team |
| Set Team | Umer Ikram |
| Редактор | Hunain Shamim |
| Live Audio | Abby Records |
| Focus Puller | Saleem Rajput |
| Интернет / осветитель | Muhammad Amir |
| Drone | Farrukh Shah |
| Кинооператор | Farhan Hafeez |
| Lighting | Keylights |
| Управляющий производством | Ameer Hamza |
2
Xfinity - The Aviators
Xfinity pays homage to the armed forces in this spot celebrating the power of strong wifi.
| Заголовок | The Aviators |
| Агентство | Goodby Silverstein & Partners |
| Кампания | The Aviators |
| Рекламодатель | Comcast |
| Бренд | Xfinity |
| Дата первой трансляции/Публикации | 2024 / 4 |
| Бизнес сектор | СМИ, издательство и производство |
| Тип медиа | Телевидение |
| Длина | |
| Creative Chairman | Jeff Goodby |
| Исполнительный креативный директор | Jim Elliott |
| Креативный директор | Jon Wolanske |
| Креативный директор | Felipe Lima |
| Social Creative | Caroline Cappelli |
| Social Creative | Ryan Tovani |
| Директор | Kathryn Bigelow |
| Продакшн Студия | Smuggler |
| Оператор-постановщик | Greig Fraser |
| Редакционная компания | Exile Editorial |
| Редактор | Grant Sumi |
3
Samsung Galaxy S24 Ultra - Annoying Ads
Samsung promotes its new AI-based Object Eraser in the most annoying way possible... photobombing strangers with an ad!
| Заголовок | Annoying Ads |
| Агентство | Leo Burnett Germany |
| Кампания | Annoying Ads |
| Рекламодатель | Samsung |
| Бренд | Samsung Galaxy S24 Ultra |
| Дата первой трансляции/Публикации | 2024 / 5 |
| Бизнес сектор | Мобильный телефон и планшеты |
| философия | Advertising can be quite annoying. And everyone can probably agree on that. However, Samsung and Leo Burnett are taking it to the extreme: with the guerrilla campaign "An- noying Ads" for the AI-based Object Eraser of the new Samsung Galaxy S24 Ultra. Be- cause it can easily remove annoying objects from photos. Or advertising. The campaign is primarily aimed at demonstrating the performance of the new Galaxy S24 Ultra. Therefore, Samsung hijacked Germany's most popular photo motifs and ob- scured the unobstructed view of landmarks with mobile advertising posters. The huge truck billboards featured headlines such as "Don't get annoyed by this ad. Just get rid of it." or "This is an annoying ad for a tool that helps you remove annoying ads like this an- noying ad from your photos." Promo teams demonstrated the magic of the object eraser to the "photo-bombed" tour- ists on site, highlighting the benefits of the new Galaxy S24 Ultra. In the end, the cam- paign brought a lot of joy to everyone involved and left a lasting memory in people's hearts as the first campaign to promote being removed. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Dennis May |
| Главный креативный директор | Kristine Holzhausen |
| Исполнительный креативный директор | Benjamin Merkel |
| Креативный директор | David Unger |
| Креативный директор | Dustin Kuhrt |
| Арт-директор | Claudia Valencia |
| Арт-директор | Rachel Lucchesi |
| Копирайтер | Merlin Meiß |
| Копирайтер | Max Gehring |
| Senior Client Partner | Martin Schürger |
| Управление аккаунтом | Ann-Katrin Hondelink |
| Creative Editing | Erfan Moniri |
| Motion Design | Andrea Lalanda |
| Продюсер | Jan-Bernd Ostendorf |
4
LYNX - The Funeral
LYNX showcases the 'Power of a Fragrance' and leans into the absurd with its comical new campaign from LOLA MullenLowe.
| Заголовок | The Funeral |
| Агентство | LOLA MullenLowe |
| Кампания | The Power of a Fragrance |
| Рекламодатель | Unilever |
| Бренд | LYNX |
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5
KFC x Cheetos - New Crunchin' Cheese from KFC
A combination we never knew we needed! KFC and Cheetos are teaming up as partners in crunch with KFC's new 'Crunchin' Cheese' offering.
| Заголовок | New Crunchin' Cheese from KFC |
| Агентство | TBWA\RAAD |
| Кампания | Crunchin' Cheese |
| Рекламодатель | KFC x Cheetos |
| Бренд | KFC x Cheetos |
| Дата первой трансляции/Публикации | 2024 / 4 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch. This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event. What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience. KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride! |
| Тип медиа | Телевидение |
| Длина | |
| Главный креативный директор | Walid Kanaan |
| Управляющий директор | Joe Lahham |
| Исполнительный креативный директор | Frederico Roberto |
| Креативный директор | Rodrigo Scapolan |
| Стратегический планировщик | Ramez Rahal |
| Директор рабочей группы клиента | Richard Rao |
| Executive Digital Director | Rony Skaf |
| Senior Producer | Natasha Oneto |
| Senior Producer | Abir Hanna |
| Продюсер | Alia Fakha |
| Social Copywriter | Sanele Ngubane |
| Senior Director | Diogo Seibert |
| Копирайтер | Farida Abdel Aal |
| Директор рабочей группы клиента | Ahmed Hamza |
| Head of Content | Tony Kayouka |
| Senior Account Executive | George Oghgassian |
| Делопроизводитель | Layla Adib |
| Менеджер социальных медиа | Hamza Khan |
| Исполнительный руководитель по социальным сетям | Rayan Hilal |
| Исполнительный руководитель по социальным сетям | Carol Younan |
| Digital Account Executive | Karim El Khoury |
| Digital Account Executive | Diala Toska |
| Manager of Communications | Romy Abdelnour |
| Communications Senior Director | Lea Moufarej |
| Content Creator | Ahmed Abouelnour |
| Finalizing | Kalaiselvan Mariyappna |
| Finalizing | Sugan Jeevarathinam |
| Finishing Coordinator | Steve Guiragossian |
| Графический дизайнер | Dheepu Peter |
| Графический дизайнер | Binoy Samuel |
| Дизайнер | Smithesh Krishnan |
| Digital Design Lead | Leo Paul |
| Finishing Coordinator | Mike Thomas |
| Content Creator | Abdulrahman Hany |
| Ретушер | Girish Salpaya |
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