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Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

India Fizer
кем India Fizer on 28 November 2023
Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. Читать больше

Mark Tungate
кем Mark Tungate on 15 November 2023
Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. Читать больше

Mark Tungate
кем Mark Tungate on 14 November 2023
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. Читать больше

Mark Tungate
кем Mark Tungate on 23 October 2023
Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign.  Читать больше

Mark Tungate
кем Mark Tungate on 11 October 2023
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... Читать больше
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Interviews

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TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

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Dana Arnett, VSA Partners:

Dana Arnett, VSA Partners: "At our best, the stories we c...

By India Fizer

on Apr 24, 2024

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Concha Santiago, Ogilvy Madrid:

Concha Santiago, Ogilvy Madrid: "Advertising agencies nee...

By India Fizer

on Apr 23, 2024

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Kimberlee Wells, Sustain by TBWA:

Kimberlee Wells, Sustain by TBWA: "Sustainability needs t...

By India Fizer

on Apr 22, 2024

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Chase Media Solutions is the type of platform we wish existed when I was on the agency and brand side' - Rich Muhlstock, President, Chase Media Solutions

Chase Media Solutions is the type of platform we wish exi...

By Carol Mason

on Apr 22, 2024

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Insights

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

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For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

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Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

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Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

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Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

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Новое на AdForum

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Агентствa: The Monkeys
Медиа: Телевидение
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Бренд: Ajinomoto
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