Insights: The Cutting Edge of Advertising tag: customer-experience

Insights: The Cutting Edge of Advertising tag: customer-experience - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Retail Mania: A close look at modern retail marketing

кем India Fizer on 23 November 2022

As the holidays are rapidly approaching, we take a look at the repositioning of retail marketing to zero in on more meaningful shopping experiences, reflecting a shift in the way consumers engage with brands and how they choose who to shop with. Читать больше

From Customer Experience to Citizen Experience: Global Havas Study Uncovers Shift in Demand

on 9 February 2022

The X Index, Havas CX’s proprietary barometer of customer experience efficiency, shows CX is most meaningful when it combines the best functional service with meeting emotional citizen expectations Читать больше

11/11 – The Online Shopping Day Going Global

on 17 November 2021

If e-commerce becomes social commerce, our relationship with influencers will have to change. Читать больше

Experiential Revival Series, Vol 6: Privacy & Security

on 25 June 2020

In the sixth and final installment Raffi Grigorian, SVP of Integrated Services, explores the trend called 'Privacy & Security'. Читать больше

Experiential Revival Series, Vol 5: Expert Guidance

on 24 June 2020

Amy LaFrance, Account Director at Eventive Marketing explores the trend called 'Expert Guidance.' Читать больше

Experiential Revival Series, Vol 2: Mental Space

on 11 June 2020

Experiential Revival Series takes a look at the future of experiential marketing and what it means to clients and consumers. Читать больше

3 Steps To Harness Data As A Loyalty Driver

on 10 April 2019

By: Megan Curley, VP, Consumer & Market Intelligence, RAPP San Francisco Читать больше

Fullsix: How To Reinvent Loyalty

кем Mark Tungate on 13 December 2017

The Paris branch of “digital and data first” agency Fullsix recently unveiled a manifesto offering an alternative vision of CRM. Here are its conclusions in English for the first time. Читать больше