John is a Senior Lecturer in Advertising & Brand Management at Staffordshire University, teaching at both undergraduate and post-graduate levels. He holds an MA with distinction in Sustainable Graphic Communication and is currently working towards a research PhD that looks at ways to embed responsibility within design curriculum. John’s varied background includes running his own artisan bakery, property developer and IT consultant. He has spent the last decade working and studying as a UK based graphic designer and teacher. If you would like to know more about John, please visit: johnhudson.org.uk