| Заголовок | Lotto: Chippy |
| Агентство | VCCP |
| Кампания | Will you be next? |
| Рекламодатель | Allwyn |
| Бренд | Allwyn National Lottery |
| Дата первой трансляции/Публикации | 2024 / 1 |
| Бизнес сектор | Другие |
| История | Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. Focusing on the most loved millionaire maker game, Lotto, the campaign builds anticipation and asks viewers to guess who could be the latest millionaire winner. It also officially kicks off Allwyn’s new marketing strategy, which focuses on attracting new players and showcasing The National Lottery’s individual product brands. Created in collaboration with integrated creative agency, VCCP London, with media planning and buying managed by Hearts & Science, the campaign centres around a series of films, directed by Ed Rosie through Girl&Bear Studios, set in everyday locations – including the ‘Chippy’, ‘Cinema’ and ‘Newsagent’. These encourage audiences to play along and guess who the winners are in these familiar settings. The campaign reminds players that, on average, Lotto creates two millionaires every week and the gamification element of the ads captures the fun of play. In each spot, the camera pans around a busy room speculating on who could be the winner in the scene before revealing the new millionaire. The games are played out in each deliverable from six-second social to traditional TVC, with each scene filmed multiple times to keep people guessing. |
| Тип медиа | Телевидение |
| Длина | |
| Рекламное Агентство | VCCP |
| Head of Marketing | Anna McInally |
| Креативная команда | Anna McInally |
| Бренд-менеджер | Jayna Bacchus |
| Исполнительный креативный директор | Darren Bailes |
| Директор по стратегии | Michael Lee |
| Креативный директор | Simon Connor |
| Креативная команда | Daniel Glover |
| Креативная команда | James |
| Креативная команда | Elias Torres |
| Креативная команда | Miles Carter |
| Креативная команда | Sophie Knox |
| Управляющий директор | Hannah Fitz-Gerald |
| Управляющий директор | Gerald Parel |
| Руководитель планирования группы | Charlie Gavshon-Kirkbride |
| Руководитель планирования группы | Charlie Kirkbride |
| Planning Director | Shannon Singh |
| Телепродюсер агентства | Chiara Trecchi |
| Продакшн Студия | Rhet Bear |
| Продакшн Студия | Girl&Bear |
| Директор | Ed Rosie |
| Senior Editor | Syd Harvey |
| Исполнительный продюсер | Andy Leahy |
| Продюсер | Suki Fraser |
| Post | Rhet Bear |
| Post | Jason Wallis @ Electric Theatre Collective |
| Post | Girl&Bear |
| Продакшн Студия | Jason Wallis @ Electric Theatre Collective |
| Послепроизводственный этап | Vanessa Troop |
| Audio Post | Factory Studios |
| Audio Post | Jungle |
| Продакшн Студия | Factory Studios |
| Продакшн Студия | Jungle |
| Руководство музыкальных рядов | Native Music |
| Директор по стратегии | Simon Carr |
| Управляющий директор | Rachel Peace |
| Commercial Communication | Lucy Buckley |
| Brand Marketing Director | Steve Parkinson |
| Senior Brand Manager | Karen Page |
| PR Senior Account Director | Izi Hutchinson |
| Специалист по работе с заказчиками | Jasmine Khaliq |
| Интегрированный креативный директор | Diana Turchi |
| Интегрированный креативный директор | Jonny Powell |
| Creative / Production | Doris Tydeman |
| Online Editior | Ashley Sykes |
| Online Editior | Tom James |
| Колорист | Connor Coolbear |
| Звукооператор | Jack Hallett |
| Звукооператор | Sean Mahoney |
| Звукооператор | Stuart Allen-Hynd |
| Композитор | Frederick John Ashworth |
| Media Buying Agency/Media Planner | Heart & Science |
| Главный исполнительный директор (CEO) | Garrett O’Reilly |
| Управляющий партнер | Rebecca Burke |
| Investment Director | Tom Cornell |
| Главный директор цифрового формата | Laura Smith-Collins |
| Партнер клиента | Jonathon Price |
| Client Director | Benjamin Rutherford |
| Communications Planning | Tessa LeGassick |
| Communications Planning Director | George Viner-Price |
| Activation Planner | Phil Bowman |