| Заголовок | The Game Report |
| Агентство | Serviceplan Group |
| Кампания | The Game Report |
| Рекламодатель | Bytro Labs |
| Бренд | Bytro Labs |
| Posted | Сентябрь 2017 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| философия | We let them experience BytroLabs’ game developing skills and economic state at the same time, in the most engaging way: With the first business report which is also a computer game. We sent out a simple text file via mail, containing the company’s business report to read. But: Written and formatted in such a way that it also worked as program code. When you changed the file extension from .txt to .html, the business data became programming parameters for a game. So you could read the data, but also play it in an interactive experience. Continuing conversations through a direct contact form in the end. |
| Проблема | The innovative gaming startup BytroLabs was looking for new investors. They asked us to find a way to approach and engage relevant contacts in the most creative and surprising way, standing out against competitors. |
| Результат | Mailed to more than 500 contacts worldwide (investors, digital media companies, journalists and opinion leaders). 300 replies within a week. Total response rate of 94%. Generating 200+ lasting conversations and 20+ personal invitations. As a result, Bytro Labs joined Swedish digital entertainment company „Stillfront Group“, to become “one of Europe’s leading cross platform providers of digital entertainment.” |
| Тип медиа | Digital |
| Длина |