ЗаголовокIftar is always better together
Агентство
Кампания Iftar is always better together
Рекламодатель Abdul Latif Jameel Motors
Бренд Abdul Latif Jameel Motors (Toyota)
Дата первой трансляции/Публикации 2024 / 3
Бизнес сектор Автодилеры
История The film depicts two groups of men competing against each other to invite a lonesome stranger to celebrate Iftar with them. The witty exchange between the two groups culimates in the decision that they should all celebrate Iftar together. The focus on Al Khobar's Corniche celebrates Saudi Arabia's culture, while the narrative and direction beautifully capture tradition and diversity in the film, showcasing the essence of Saudi culture in an authentic way.
философия Departing from typical family-centric themes, this year's spot delves into communal experiences during the sacred month. Around the time of sunset, friends gather to break their fast on the grassy corniche in Al Khobar. One group, youthful and sociable, meets an older group, seasoned and wise. A man sitting alone, lost in contemplation by the sea, catches their attention. With kindness, one group invites him to join their iftar, sparking a friendly rivalry with the group of elders. Amidst playful banter, the eldest intervenes to remind everyone of Ramadan's essence - generosity unites hearts in compassion.
Тип медиа Телевидение
Длина
Управляющий партнер
Креативный директор
Client Services Manager
Client Services Manager
Client Services Manager
Руководитель производства
Руководитель производства
Исполнительный креативный директор
Арт-директор
Копирайтер
Продакшн Студия
Исполнительный продюсер
Руководитель производства
Bidding Producer
Оператор-постановщик
Продюсер
Директор
Wardrobe Stylist
Художественный директор по производству
Послепроизводственный этап
Послепроизводственный этап
Послепроизводственный этап
Редактор
Класс
Музыка
Самораскрывающийся архив

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