| Заголовок | The Book Tape |
| Агентство | Serviceplan Group |
| Кампания | The Book Tape |
| Рекламодатель | Random House, Inc. |
| Бренд | Random House |
| Posted | Октябрь 2017 |
| Бизнес сектор | СМИ, издательство и производство |
| История | Random House wants to promote the release of „Schottendisco“, a story set in the 80s disco-music scene. How to generate hype in the midst of thousand of new releases? We create a reading sample which will relive all the flavor of the 80s music. By just replacing the tape of old cassettes, we literally put our book on tape and bring back a very special ritual: to read the book customers have to put a pencil in the tape and turn it around, diving into a story they might have missed otherwise. |
| Тип медиа | Упаковка, брендинг и дизайн |