| Заголовок | Mind the gap |
| Brief | In order to highlight the gender pay gap on Equal Pay Day in Germany, the Berlin Transport Authority launched a subway ticket that cost 21% less than one for men. A combination of media were used to promote the "unequal" ticket and get the message across. Women are paid 21% less, so why should they pay the same amount as men for a subway ticket? And yes, women do "Mind the gap!" |
| Агентство | Serviceplan Group |
| Кампания | Mind the gap |
| Рекламодатель | Berliner Verkehrsbetriebe (BVG) |
| Бренд | Berliner Verkehrsbetriebe (BVG) |
| Дата первой трансляции/Публикации | 2019 / 5 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | To mark 'Equal Pay Day', the Berlin metro offers a 'Women's Ticket' at a reduced fare to highlight the pay differential between the genders. The 'Frauenticket' initiative is limited to March 18, and accompanied by the slogan: 'Mind the Pay Gap'. |
| Проблема | vvvvvv |
| Тип медиа | Анализ ситуации |
| Длина | |
| Копирайтер | Sebastian Bialon |
| Копирайтер | Jan Roters |
| Арт-директор | Wenke Möller-Madhana |
| Арт-директор | Nils Frankenbach |
| Главный креативный директор | Alex Schill |
| Creative Director | Myles Lord |
| Account Manager | Philipp Krause |
| Account | Sandra Bergström |
| Главный управляющий | Patricia Nassauer |
| Production Company | Media Monks Amsterdam |
| Technical Director | Richard Heuser |
| Technical Director | Edwin Scholte |
| Producer | Chance Woodward |
| Копирайтер | Sebastian Bialon |
| Senior Media Consultant | Jana Dreger |
| Медиа-агентство | MEDIAPLUS |
| Директор | EVA JULIA MANNEKE |