| Заголовок | BUD-Meal Slot Machine |
| Агентство | Serviceplan China Shanghai |
| Кампания | BUD-Meal Slot Machine |
| Рекламодатель | AB Inbev |
| Бренд | Budweiser |
| Дата первой трансляции/Публикации | 2020 / 9 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store. Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Global Executive Creative Director | Jason Romeyko |
| Management Director | Bernard Wong |
| Главный креативный директор | Kan Wing Ho |
| Ассоциированный креативный директор | Yifan Wang |
| Ассоциированный креативный директор | Social Media Group Head |
| Арт-директор | Magical Zhao |
| Арт-директор | Jason Liu |
| Арт-директор | Charlie Wang |
| Копирайтер | Lisa Liu |
| Копирайтер | Cole Yao |
| Копирайтер | Mao Shanshan |
| Планировщик счета | Moritz Sanner |
| Коммерческий директор | Erin Li |
| Директор рабочей группы клиента | Stella Shi |
| Делопроизводитель | Freya Lai |
| Продакшн Студия | NCKCHN Design |