The Timetable displays waiting time, not in minutes or hours, but rather in the amount of menu items you have time to consume before your train leaves. If the train is delayed, the timetable adds items accordingly.
Проблема
People waiting for arrival and departures with nothing to do.
Результат
Within the first month, it attracted four and a half thousand extra customers to the McDonald's location. The initiative was covered in media across the globe.