How to Master Mobile CRM

Mobile marketing is a fast-growing trend. There is the prospect of fostering customer loyalty by creating unique brand experiences. But utilizing mobile marketing isn’t simply an opportunity to transition traditional ads to a new format. The real opportunity lies in customizing the ad experience to this new medium.

In this CRM Buyer article, “How to Muff a Mobile Marketing Campaign, Part 2,” Craig Elimeliah, Vice President of Creative Technology & Digital Solutions, explains how brands can optimize a mobile CRM campaign. More specifically, he emphasizes the real-time urgency of mobile.

Integrating CRM into mobile marketing may take time to master, but if brands are willing, the opportunity to create unique brand experiences is extensive. Do you think brands are up to the task?