1. 3 things we will do before we start work
Research. Research. Research.
We will talk to hundreds of your customers, tens of employees & visit a couple of your stores even before we pick up pen and paper. Sometimes we might surprise you as to how much we know about you. 

2. We are here to make great advertising
And sometimes, we might stay up through the nights and weekends but we don't go home till the job's done. 

3. Our objective is to grow your profits
Yes, we would love to win that award but would never put our interests ahead of you. Our moksha is attained when you and your customers are happy. 

4. We may seem young and funny, but are dead serious about results
We sometimes get a bit emotional about our idea, but other than that we never lose sight of the campaign objective and what did we set out to achieve. 

5. We are not arrogant assh*les
We have strong opinions but hardly any attitude. We welcome all ideas and point of views. 

6. We do the right thing.
Because the Chinese man told Russel Peters to do so and yes we fear god. Actually no, because we know making money in short term doesn't serve our purpose. We are here for the next 100 years. So we will always give you the right advice even if it means less $$ for us. 

7. We know our stuff.
We will commit harakiri if we are proved dumb. No seriously, we will. *Ninja stare*