| Заголовок | Refresh your Music, Refresh Your Nights |
| Агентство | LePub / BBH Singapore / Leo Burnett Vietnam |
| Кампания | Refresh your Music, Refresh Your Nights |
| Рекламодатель | Heineken |
| Бренд | Heineken |
| Posted | Октябрь 2022 |
| Бизнес сектор | Алкогольные напитки |
| История | HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, BBH Singapore, Leo Burnett Vietnam and Leo Burnett Malaysia, while Iris Singapore led the regional PR and influencer strategy. In collaboration with The Chainsmokers, the campaign features four local artists – two from Vietnam and two from Malaysia who will refresh The Chainsmokers’ hit songs in their own distinctive style. The four local artists selected are Thu Minh and Karik from Vietnam and Yunohoo and NYK from Malaysia. “We are thrilled to be a part of HEINEKEN®’s Refresh Your Music, Refresh Your Nights campaign. We have always believed that music has the power to break any barriers, and that is why this campaign resonatedwith us. We are excited to perform with some of the most well-loved artists from the region and introduce people to new genres of music,” says The Chainsmokers. By refreshing these popular songs, HEINEKEN® hope to introduce more fans to broader musical genres. As the campaign’s grand finale, The Chainsmokers will headline a pair of concerts in Asia for fans alongwith the four local artists. The first concert will be held on 9 December in Genting Highlands, Malaysia, and the second will be held on 10 December in Ho Chi Minh City, Vietnam. On both occasions, the local artists will perform their refreshed renditions alongside The Chainsmokers. Fans in Malaysia can experience the Playlist Refresher on Spotify hosted on The Refresh Hub, which allows them to co- create a playlist with a friend to discover new genres of music. The Playlist Refresher injects your friends’ musical tastes into your chosen playlist, and vice versa, taking you both out of your music bubbles. By making music discovery more social again, the Playlist Refresher will refresh your music, as well as your friendships. Fans in Vietnam can experience the Refresh Playlist on Spotify hosted on The Refresh Hub which allows them to select a genre of music and refresh it by blending it with another genre. These ‘blended’ playlists such as Razz (jazz + rap), Hip-Pop (hip-hop + pop), and Punk-Pop (punk + K-pop) are designed to open people’s minds and get them out of their bubbles through the lens of music. Fans can also register for concert tickets, stay updated on the event's latest news or vote for their favourite refreshed rendition by the local artists on the Refresh Hub. Selected lucky winners will stand a chance to win a VIP event experience. “With the Refresh Your Music, Refresh Your Nights campaign, we want to echo HEINEKEN®’s belief that life tastes better with an open mind, whether it is in social situations or music tastes. We are very excited to have The Chainsmokers and four equally talented Asian artists come together to create this music experience for HEINEKEN® fans,” says Rajeev Sathyesh, HEINEKEN® Brand Director (APAC). In the lead-up to the concerts, music fans in Vietnam can look forward to a host of activities to keep them engaged. For those who are unable to head down to concert in Vietnam, the Refresh Hub will livestream the concerts for everyone to enjoy. For the latest updates on the campaign, follow HEINEKEN® on Instagram and Facebook. |
| Тип медиа | Digital |
| Длина | |
| PR | Iris Worldwide |
| Global Senior Director Heineken® Brand | Bram Westenbrink |
| Директор бренда | Rajeev Sathyesh |
| Heineken® Global Digital Development Manager | Pearly Lim Mei Sze |
| Global Communication Manager Heineken® Brand | Tanya Lubis |
| Heineken® Global PR Lead | Jonathan OLone |
| Heineken® APAC Business Development and Trade Marketing Manager | Josephine Tang |
| Global CEO of Le Pub | Bruno Bertelli |
| Executive Creative Director APAC | Cyril Louis |
| International Coordination Creative Director | Guy Lewis |
| Associate Creative Director Publicis Italy | Livio Gerosa |
| Главный сотрудник клиента | Anthony Wong |
| Global Business Director | Elianne Vermeulen |
| Global Business Director | Natalie Hellon |
| Global Senior Account Director | Francesca Baldrighi |
| Chief Strategy and Innovation Officer | Charles Laporte Aust |
| Global Director Experience and Innovation | François Rousseau |
| Global Strategy Director | James Moore |
| Главный креативный директор | Sascha Kuntze |
| Group Creative Directors | Gaston Soto |
| Group Creative Directors | Nikhil Panjwani |
| Арт-директор | Christine Lim |
| Коммерческий директор | Manavi Sharma |
| Senior Account Executive | Angel Fadila |
| Стратегический директор | Ruth Lim |
| Стратег | Cheryl Koh |
| Head of Production | Wendi Chong |
| Продюсер Продакшн Студии | Derri Ng |
| Senior Animation Artist | Beverly Ng |
| Главный исполнительный директор (CEO) | Kate Bayona - Garcia |
| Group Managing Director of Communications | Anish Kotian |
| Deputy Managing Director | Simon Breen |
| Главный креативный директор | Paolo Garcia |
| Исполнительный креативный директор | Chandu Rajapreyar |
| Ассоциированный креативный директор | Yen Dang |
| Ассоциированный креативный директор | Raven Ngo |
| Ассоциированный креативный директор | Linh Le |
| Арт-директор | Kit Tik |
| Арт-директор | Danielle Tingcungco |
| Арт-директор | Marvin Ramos |
| Копирайтер | An Tran |
| Копирайтер | Chau Huynh |
| Копирайтер | Duyen Phan |
| Директор рабочей группы клиента | Vu Tuan Thanh |
| Senior Account Manager | Tracy Thu Tran |
| Senior Account Manager | Phung Vo |
| Senior Account Executive | Huong Le |
| Делопроизводитель | Ngoc Tram Tran |
| Помощник по настройке учётных записей | Van Anh Pham |
| Помощник по настройке учётных записей | Vo Huynh Hoang Nhi |
| Стратег | Tim Denley |
| Главный креативный директор | Emir Shafri |
| Исполнительный креативный директор | Iska Hashim |
| Ассоциированный креативный директор | David HK Tan |
| Sr. Copywriter | Vickknesh Raj |
| Designer | Diyana Yusof |
| Директор по стратегии | Andrew Michau |
| Управляющий директор | Firzan Mulafer |
| Коммерческий директор | Irene Kuan |
| Jr. Copywriter | Jing-Jie Chang |
| Специалист по работе с заказчиками | Cheryl Pinto |
| Chief Technology Officer | Robin Sue |
| Executive Digital Producer, Prodigious | Gensy Chong |
| Digital Producer, Prodigious | Eting Chang |
| Technical Manager, Prodigious | Aaron Woon |
| Анимация / 3D | Le Cube |
| Директор | Ralph Karam |
| Executive Producers | Gus Karam |
| Executive Producers | Fernanda Soma |
| Executive Producers | Eva Amuchastegui |
| Executive Producers | Yanyie Tran |
| Линейный продюсер | Sofia Arissian |
| Линейный продюсер | Eric Zheng |
| Animation Director | Federico Radero |
| Арт-директор | Santiago Oddis |
| Иллюстратор | Lucas Andreu |
| Иллюстратор | Gianluca Patti |
| Иллюстратор | Emilia Calvo |
| Иллюстратор | Alejandro Durty Gonzalez |
| Иллюстратор | Jose Elgueta |
| Иллюстратор | Nahuel Sagarnaga |
| Иллюстратор | Juan Barabani |
| Иллюстратор | Nahuel Rollan |
| Compositing Supervisor | Adrián Mirandeborde |
| 3D Modeling/Shading/Lighting | Lui Nogueira |
| 3D Modeling/Shading/Lighting | Fernando Lamattina |
| 3D Modeling/Shading/Lighting | Agostina Carrera |
| 3D Modeling/Shading/Lighting | Leo Dias |
| 3D Modeling/Shading/Lighting | Juan-Martin Miyagui |
| Clean-Up Supervisor | Laura Desmery |
| Очистить | Appétit |
| Очистить | Facundo García |
| Очистить | Juan Natch |
| Очистить | Julieta Soloaga |
| Очистить | Melisa Pighin |
| Очистить | Clara Chini |
| Очистить | Marcela Chiban |
| Очистить | Nicolas Quintar Riboli |
| Производство | FINAL FRONTIER |
| Производство аудиофонограмм | MassiveMusic |
| Global Director of Clients Partners | Luc Van Stiphout |
| Senior Consultant | Edo van Duijn |
| Senior Account Director | Anjali Nazarenko |
| Директор рабочей группы клиента | Ella Chevasco |
| Специалист по работе с заказчиками | Tristan Leopold |
| Creative Music Producer | Friso Hoekstra |
| Music Curator | Emilie Kannekens |
| Music Curator | Casper Nederhand |
| Продюсер цифрового формата | Digitas Vietnam |
| Главный управляющий | Julian Brzoska |
| Технический директор | Vo Hoang Nguyen |
| Technical Project Manager | Luong Chi Cuong |
| Technical Executive | Ho Minh Duc |
| Data Analytics Manager | Nguyen Tuan Anh |
| Управляющий директор | Andy Cairns |
| Исполнительный креативный директор | Cristina Sanchez |
| PR Account Director | Khushboo Tanna |
| Content Strategy Director | Yingting Low |
| Креативная команда | Miguel Escobar |
| Креативная команда | Daniel Aung |
| Менеджер социальных медиа | Jasmine Yeo |
| PR Executive | Sharanjeet Kaur |
| Медиа директор | Dentsu |
| Global Client Director | Kate Hinz |
| Global Account Director | Cyrielle Eutrope |
| Global Strategic Digital Director | Ricardo Lopes |
| Global Strategy Partner | Richard Wright |
| Senior Global Account Manager | Maria Lekka |
| Senior Campaign Manager | Lisa Van Vliet |
| Global Client Manager | Tijana Vukovic |
| Digital Campaign Manager | Yuxun Zhang |
| Digital Trader | Teddy Tan |
| Digital Campaign Executive | Martina Di Marzio |
| Chief Commercial Officer | Alexander Veltman |
| Главный креативный директор | Eldin Fetahovic |
| Chief Production Officer | Fikret Fetahovic |
| Менеджер проекта | Arnaud Muller |
| Послепроизводственный этап | Lina Joukhadar |
| Продюсер цифрового формата | Anna Potashkina |
| Dynamic Templater and Editor | Gerard Milling |
| Dynamic Asset Manager | Daria Iakovenko |
| Dynamic Asset Manager | Daan Specht |
| Global Account Director | Wayne Cowden |
| Креативный директор | Justin Cheong |