Wunderman Thompson Руководство и члены команды

Mark was appointed Global CEO of Wunderman in February 2015 after 12 years at parent company WPP, including nine years as an Executive Director of WPP plc. As Head of Strategy and then CEO of WPP Digital, Mark was responsible for the Group’s digital development, including the move into technology through the acquisition of 24/7 Real Media and the creation of POSSIBLE and Stream. Wired ranked him as one of the Top 25 Digital Influencers in Europe in 2014 and, in 2015, was named The Drum’s Digital Individual of the Year.

Earlier in his career, Mark founded and developed WebRewards, a U.K. startup that was sold to Bertelsmann in 2001. He also specialised in the media and marketing industries as a principal at Booz Allen & Hamilton. He started his career at the WPP parent company working on corporate development.

Mark has an MBA from INSEAD, an economics degree from Trinity College, Cambridge University, and was a Henry Fellow at Harvard University. He is the Chairman of the Natural History Museum Digital Council. 

A celebrated creative director with more than 20 years’ experience in digital marketing, advertising, consulting, creativity and technology, Daniel Bonner was named Global Chief Creative Officer in February 2018. Based in London, Daniel oversees all creative efforts in more than 70 markets around the globe.

As the global chief creative director at SapientRazorfish, Daniel managed key digital transformation client engagements and new business initiatives worldwide, leading to a 300% increase in excellence and innovation award wins, as well as hundreds of millions of dollars in increased revenue. His work at SapientRazorfish included global brands such as Audi, McDonald’s, Mercedes-Benz, Nike and Unilever.

Daniel spent 14 years as the chief creative officer of AKQA in Europe, where he worked with clients including BMW, Diageo, Microsoft, Orange and Samsung. Daniel helped grow and lead AKQA’s creative capabilities in the UK and Europe, during which time he led AKQA to 12 Agency of the Year accolades and was instrumental in driving the agency’s significant new business win rate.

Daniel is the recipient of numerous creative and innovation awards, including BIMA’s annual roll call of the top pioneers in the UK, Campaign’s number-one Digital Creative Director in the UK and “Influencer of the Year” by the renowned global, creative industry network, Creativepool. Additional wins include medals from Cannes Lions, D&AD, the Clio Awards, the One Show, LIAA, the Art Directors Club and the Webby Awards, along with a number of coveted Agency of the Year titles.

Daniel graduated from Edinburgh College of Art. When not at work, he can usually be found cycling around Berkshire, where he lives with his wife and two sons. 

Seth guides Wunderman’s 43 offices in North America, bringing 20-plus years of experience in analytics, strategy, planning, CRM, integrated marketing and technology. Based in New York, Seth is an innovative and dynamic leader who has provided guidance for brands ranging from NIKE, Inc. to L'Oréal Paris to Verizon.

Seth comes to Wunderman from R/GA, where he was President, U.S. Under his leadership, R/GA New York won 29 Lions and was named 2015 Agency of the Year at the Cannes Lions International Festival of Creativity. Prior leadership roles include serving as CEO at CRM365, working alongside partners including Google and Facebook, and as global chief marketing officer for Digitas. No stranger to Wunderman, Seth also spent eight years as SVP, account director, in New York, leading the agency’s efforts on American Express, Samsung and Delta Airlines. Seth is an avid traveler and sports fanatic, and golf and spinning keep him active year-round. 

Believing passionately in the power of digital to anticipate and deliver even the most basic consumer needs, Mel helps brands transform to establish long-standing relationships with consumers that drive business results.

Mel took the reins of Wunderman UK in 2012, with the brief of turning the agency into a formidable force in the market. In that time the agency won numerous high-profile accounts including Shell’s consolidated global CRM & Retail account and Coca-Cola’s CRM account across Northern Europe. While developing an open culture within the agency, Mel oversaw the creation of an in-house publishing capability and dedicated content studio, more award wins that ever before and a shortlist for Campaign Magazines Agency of the Year for 2014.

Subsequently in February 2015, Mel was promoted to CEO of EMEA, where she drives the business forward in 40 markets, 78 offices and with a team of over 3,000. Prior to Wunderman Mel was CEO of M&C Saatchi’s LIDA, where she doubled the agencies profits whilst winning numerous creative accolades – resulting in being named Marketing Magazine’s direct marketing agency for 2011. In that time Mel also sat on M&C Saatchi’s Group Board and also chaired the IPA’s Direct Marketing Group. 

Caspar Schlickum is CEO of Wunderman APAC. Prior to Wunderman, Caspar was part of the founding team of WPP-owned global digital media platform Xaxis, where he served as CEO of Xaxis EMEA.

Caspar has extensive experience in digital media and audience insight-driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.

Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, he spent six years in investment banking, based in Sydney, advising on technology, communications and infrastructure projects in the Asia Pacific region.

Caspar holds an economics degree (with first-class honors) from Monash University in Melbourne, Australia, and an MBA from London Business School as well as Northwestern University’s Kellogg Graduate School of Management.

Caspar is frequently solicited by prestigious industry organizations to share his insights and knowledge as an awards jury member, panel moderator, panelist and a keynote speaker at the Cannes Innovation Lions, the FT Digital Media Summit in London, the Festival of Media Global in Rome and Web Summit in Dublin.

In addition, Caspar is a regular author for The Drum among other publications, writing about key industry trends and the future of the digital industry in the programmatic space, as well as general developments in media.

Given his passion for education and learning, Caspar gives back to the community through his contributions in academic publications, such as the Journal of Digital & Social Media Management. He has been a regular guest lecturer at London Business School MBA and Executive Education programs.

Caspar’s active contributions to the technology industry have been recognized by The Drum (nominated by his peers as the winner of The Digital Leader of the Year at the Drum Digital Trading Awards in 2016) and econsultancy (shortlisted for Senior Digital Leader of the Year Award in 2015). 

Juan Pablo Jurado was named Chief Executive Officer of Wunderman Latin America in June 2017, adding to his duties as President and Head of New Business, Wunderman Buenos Aires. As CEO, he will oversee all operations, including 1,100 people working in 13 offices, the largest advertising network in the region and the number one digital operation in most markets. His responsibilities will include growing the agency’s new business, creative, digital and data-driven marketing and digital transformation offerings.

A strong leader for more than 16 years, under his direction as President of the Buenos Aires office, Juan Pablo skillfully led Wunderman to become Argentina’s largest agency with more than 450 employees. Juan Pablo joined the company in 2002 as a result of the merger between Wunderman and Stopromotion, a promotional marketing agency, which he founded in 1997. Prior to that, he was on the client side as Marketing Director at Adidas.

Juan Pablo holds a degree in advertising from Universidad de Ciencias Empresariales y Sociales in Buenos Aires. Outside of the office, he is passionate about rugby and fishing in exotic places. He is married and has three children. 

In Wunderman Health, Becky has built a global division servicing Fortune 50 clients that represents one of the largest growth engines for the agency. An officer of WPP’s Healthcare Communications Network, Becky has also shaped WPP’s healthcare offering.

Becky has focused on integrating creativity and data throughout her career, which spans politics, relationship marketing, digital and healthcare. A longtime proponent of personalized marketing and a thought leader in trust-building, Becky helps clients earn the consumer confidence that drives engagement and activation. Wunderman Health’s roster includes industry leaders GSK, Pfizer, Roche and Fresenius.

Becky came to Wunderman as COO of the New York office and was subsequently elevated to president. She launched the agency’s social listening capability, broadened its digital services and bolstered its focus on coupling creativity and data.

The first woman on Wunderman’s executive team, Becky launched Woman @ Wunderman to strengthen the agency’s commitment to attracting, developing and retaining more women in leadership roles. 

In Wunderman\MSC, Andy has built one of the largest Marketing Services outsourcing companies in the industry with over 1900 employees in 16 centers around the world. Based in Boston, Andy is an innovative leader with a deep passion for customers, helping them navigate the challenging process of achieving measurable return on marketing investment.

Andy came to Wunderman as its first Chief Data officer in 2005 and built a robust data and analytics practice for clients such as Microsoft, Dell, and Nokia, from which evolved the foundation for Wunderman\MSC. Prior to joining Wunderman, Andy held senior positions at IBM, Harte Hanks and BCBS, and was the founder and CEO of his own ERP software company.

Outside of work, Andy loves to kayak and paddle board on the lakes around Massachusetts and Cape Cod. 

Wunderman’s global chief talent officer is a thought leader in human resources management whose career includes stints as chief talent officer at IPG Mediabrands North America and Digitas, and HR roles at Time Inc. and BBDO. Known for a candid, straightforward approach and her unmistakable laugh, Judy is driven to bring out the best in others.

She has contributed to a number of books on human resources management, including The Coaching Connection: A Manager’s Guide to Developing Individual Potential in the Context of the Organization and Career GPS: Strategies for Women Navigating the New Corporate Landscape. Judy is a member of the International Radio and Television Society board and a former president of BRAINY (Black Representative Association of New York). Her chief project outside of work: being a mom to her teenage daughter. 

Jacques van Niekerk has always been considered a pioneer in the digital marketing landscape. As CEO of Wunderman Data, he now leverages his unique experience building global marketing, media and technology businesses to develop and expand the agency’s vision for delivering a comprehensive global data and analytics offering. Acceleration became part of Wunderman in 2016.

Prior to Wunderman, Jacques was one of the founders of Acceleration, the premier marketing technology consultancy, that helps brands harness the power of marketing technology to maximize growth and enhance the consumer brand experience.

Jacques began his career at Ster-Kinekor, the largest cinema group in his native South Africa. While there, he developed marketing strategies for international film studios such as Miramax and Castle Rock. He then worked as marketing manager at M-Net (part of the Naspers Group) before managing the marketing launch of South Africa’s first free-to-air broadcaster, e.tv.

A frequent public speaker, Jacques shares his unique point of view at global industry events and conferences such as MarTech Europe and Adobe Summit. When he isn’t leading Wunderman Data, he serves as a board member and trustee of Afrika Tikkun, a nonprofit organization that provides education, health and social services to underprivileged communities in South Africa. 

In June 2017, Wunderman and Salmon partnered to form a new division called Wunderman Commerce. Headed up by Neil, this new division offers world-class technology strategy and delivery capabilities across campaigns, commerce and content allowing our clients to build a seamless customer experience underpinned by data.

As CEO of Salmon, Neil is responsible for overseeing the entire business strategy, shaping their role in the future of commerce and driving key customer relationships with some of the biggest names in retail and B2B business. Neil was appointed CEO of Salmon in 2012 and continues to push the boundaries by innovating and transforming Salmon’s commerce offering.

Since joining Salmon in 2001 as Regional Sales Manager, Neil has built an invaluable level of knowledge of the ecommerce industry and Salmon’s clients. By fostering a strong relationship with Salmon’s worldwide clientele and his role on the WPP digital leadership team, he is considered a digital thought leader and has enabled major brands to deliver and integrate enterprise-scale eCommerce and multi-channel operations. 

Diane has built her career by passionately supporting talent and creativity while also providing strong financial leadership. As the Global Chief Financial Officer for Wunderman, Diane oversees the financial and operational management for one of WPP’s largest digital agencies, with billings exceeding $1 billion annually.

Working closely with Wunderman's global leadership team, she applies more than 20 years of experience and expertise to drive growth and create operational excellence across the global network of 9,200 employees in 70 countries.

Prior to her current role, Diane served as Global Chief Financial Officer for POSSIBLE, a digital agency within WPP. At POSSIBLE, she was responsible for the agency's financial management and led the agency's financial planning, mergers, acquisitions, joint ventures and strategic partnerships. Before POSSIBLE, Diane served as the Chief Financial Officer of digital firm Schematic, and played a critical role in managing Schematic's acquisition by WPP in 2007. She was also instrumental in WPP's integration and organization of multiple digital agencies that ultimately became the foundation for launching POSSIBLE as one unified agency.

Previously, Diane was Director of Finance at Fox Television Stations in Los Angeles and served as an Internal Auditor and Financial Analyst at EMI Group in New York and London, respectively.

Diane is an active member of the board of directors for a number of organizations, including Step Up and KK Create. Step Up is nonprofit organization that mentors teen girls from under-resourced communities to become confident and college bound. KK Create is a Los Angeles–based start-up that brings together music, creative and brands founded by music producer and songwriter Alex da Kid.

Diane’s career has allowed her to support her deep passion for the arts when she isn't cooking, practicing yoga or sailing with her husband and their dog, Hawkins. 

Lester Wunderman—consultant, professor, author and photographer—is chairman emeritus and founder of Wunderman. He believes, “If there is a lesson to be learned, it is to not do anything half-heartedly. If you’re going to do it at all, give it all you have to give.”

Mr. Wunderman is an advertising legend and the pioneering father of direct marketing. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.

After an apprenticeship served at several agencies, Mr. Wunderman joined Maxwell, Sackheim & Company in 1947, where he became executive vice president.In 1958, he founded Wunderman, Ricotta & Kline, now known as Wunderman.

In 1967, in an address at Massachusetts Institute of Technology, Mr. Wunderman identified, named and defined “Direct Marketing” and has led the theoretical and practical growth of the industry ever since. He has received many awards and tributes from the direct marketing industry, including inductions into the Direct Marketing Association’s Hall of Fame in 1983, and the American Advertising Federation Hall of Fame.

His book, Being Direct, was published by Random House in January 1997, reissued in 2004 with new information, including the first-ever Consumer’s Communications Bill of Rights and his views on the Internet, and issued as an e-book in 2011, with a special message for a new generation of readers. An earlier book, Frontiers of Direct Marketing, published in 1981, and many of his speeches are now part of the Wunderman Archives at Duke University’s Hartman Center for Sales and Marketing History.

Mr. Wunderman became fascinated by photography many years ago, studying at The New School in New York City and working privately with several well-known photographers. Years ago, he met regularly with Cornell Capa, Carl Katz and Jacqueline Kennedy to discuss the possibility of a professional school of photography. And so the International Center of Photography was born, and has thrived ever since.

His photographs have been on display at the Metropolitan Museum of Art in association with his collection of Dogon sculpture, which he donated, and 50 photographs remain in its permanent collection. In addition, his photographs have become part of the permanent collection in the Dapper Foundation in Paris, now part of the Louvre.

A native New Yorker born in the Bronx, Mr. Wunderman and his wife, Sue (Cott), make their home in Manhattan.